August 8 every year is "International Cat Day," established by the International Fund for Animal Welfare.
Since this article is being written on Thursday, August 8, 2024, it is this year's "International Cat Day."
It is a truly irresistible day for cat lovers, as they can view countless images and videos of cute cats from around the world on social media. Search for the hashtag "#WorldCatDay" right now!
And when it's a "Day of [blank]," related events and products are often featured. For those who enjoy alcohol, "cats" immediately bring to mind "KURAND," the online liquor store that opens up the world of craft sake and sells numerous "cat-themed sakes." Their official character is the lucky cat, "Kunyand."
KURAND sells various cat-themed alcoholic beverages, including Japanese sake, fruit liqueur, plum wine, and wine, but isn't beer what you want to drink most during the hot summer?
They have previously released the low-alcohol and easy-to-drink "Nemuneko Ale," which is a huge hit, but a new, full-bodied cat beer product, "Yannoka Step Beer," has made its debut!
世界に1つだけのラベルをアナタの手で！クランドから猫を愛するみなさんのための「愛猫ワイン」発売！
A Bottle That's Easy to Drink Yet Powerful, Like the Yannoka Step!
The new cat beer perfect for "International Cat Day" is "Yannoka Step Beer"!
You might say it's the beer version of "Yannoka Step," a Japanese sake that is particularly popular among KURAND's cat-themed sakes.
The label features a cat doing the "Yannoka Step," a defensive or intimidating posture cats exhibit, especially during kittenhood, when surprised, and it is eye-catching just by itself.
With its wide-open pupils, raised fur all over its body, and arched back, the cat itself must be highly agitated, but for us watching, it's just incredibly adorable.
The period when a cat does the "Yannoka Step" is surprisingly short, so if your beloved cat does it, you should take lots of photos and videos!
It's also a subtle detail that the back side is properly depicted on the back of the label.
Getting back on track, "Yannoka Step Beer" is an "IPA" brewed by a brewery in Takamatsu City, Kagawa Prefecture.
It uses pale malt, creating a savory and light body with a spread of fruity aromas like citrus and lychee.
While it has a light, easy-to-drink feel where you can clearly taste the hop bitterness, it has an alcohol content of 6%, resulting in a perfectly full-bodied finish.
The recommended drinking temperature is 46–54°F (8–12°C). Rather than being ice-cold, the temperature that allows the flavor and aroma to spread easily is recommended.
"Yannoka Step Beer" is currently on sale for 890 yen (tax included)! One can is 350ml.
It is a refrigerated product, but since it's a 350ml can, it's easy to fit into a small space in the refrigerator, so it shouldn't be a problem!
The Japanese summer this year continues to have many hot days, and there must be many moments when it gets annoying.
In such times, "Yannoka Step Beer" is the definitive choice to blow away the heat!
For details and purchase, please visit the "Yannoka Step Beer" product page on the official KURAND website!
Beer is not a substitute for hydration, so don't forget to drink water after sweating!
やんのかステップのビール
やさしくて飲みやすい、元気をくれる癒しのビール。シトラス系のフルーティな香りと奥深い味わいが魅力的な、強がり子ねこのようなIPAです。
➤https://t.co/idgWYuehW4 pic.twitter.com/JI6gzWZNsV— 「クランド」クラフト酒のお店 (@KURAND_INFO) July 11, 2024
A Special Feature Page for Cat-Themed Sakes Is Also Open!
As mentioned before, KURAND handles many cat-themed sakes, including the craft beer "Nemuneko Ale," the Japanese sake "Yannoka Step," and many others, in the categories of Japanese sake, fruit liqueur, plum wine, and wine, in addition to "Yannoka Step Beer."
Since the total product purchase amount of 10,000 yen (tax included) or more comes with free shipping (excluding some areas), many people are probably thinking of trying various items on this occasion instead of just "Yannoka Step Beer," right?
For all you cat lovers, the KURAND Cat Sake Special Feature Page has been published!
It features cat-themed sakes, including the "Nyaon Junmai Ginjo ~Gorogoro Jikomi~" and "Love Cat Wine" that we introduced previously, as well as cat goods like cute cat-themed glasses and sake cups!
There is also a "3-Bottle Cat Sake Set" that includes three types: Japanese sake, fruit liqueur, and plum wine, making it perfect for a summer greeting gift for cat lovers and alcohol enthusiasts!
Since it's the once-a-year "International Cat Day," why not purchase various items while thinking of cats?
Of course, in addition to cat-themed sakes, KURAND also sells many unique alcoholic beverages, including several new products, so be sure to check the entire official KURAND website, not just the feature page, and try anything that catches your interest!
8月8日は #世界猫の日
世界中の猫が幸せでありますように pic.twitter.com/fgUfHUk9pA
— 「クランド」クラフト酒のお店 (@KURAND_INFO) August 8, 2024
