Sony announced the launch of the flagship model "Xperia 1 VII" from the "Xperia" series. Equipped with "Xperia Intelligence", an AI packed with Sony's cutting-edge AI technology and optimized for Xperia, it is a model with further improved camera and sound quality that Sony excels at. Both carrier models and SIM-free models are scheduled to be launched starting early June 2025 onwards.
Sony's Flagship Smartphone "Xperia 1 VII" Packed with Latest Technology to Launch!
The "Xperia" series of Android smartphones launched by Sony. While offering Sony-like high-level performance, camera performance, and sound quality, it has steadily refined its capabilities with each generation.
The latest model, 'Xperia 1 VII', will be added to the "Xperia" series! While bringing together Sony's technological capabilities in cameras, Walkmans, and TVs, and equipped with the latest AI "Xperia Intelligence" optimized for Xperia, you will be able to enjoy camera shooting and content viewing more with real-time AI processing.
You Can Take Your Eyes Off!? More Stable Shooting Possible with AI
New Feature "AI CameraWork""
YouTube"AI CameraWork"" is a new feature that allows you to shoot while fixing the subject in the center of the composition. Even in situations where the photographer is also walking while shooting a moving subject, with powerful image stabilization and pose estimation technology, it keeps the subject's position constant, and even those not used to shooting can easily shoot video with professional-like camera work.
New Feature "Auto Framing"
YouTube"Auto Framing" is another new feature where AI recognizes the subject and automatically crops the video to place it in the center of the screen. For moving subjects, just by pointing the camera without worrying about the angle of view, you can capture 2 videos simultaneously: the overall view and a cropped view focusing on the subject.
3 Rear Cameras
YouTubeEquipped with 3 rear cameras with a 16mm ultra wide-angle, 24mm/48mm wide-angle (equivalent to optical 2x), and 85mm~170mm telephoto lenses, it is compatible with a wide range of situations.
The new 16mm ultra wide-angle camera is equipped with a 1/1.56 inch sensor that is approximately 2.1 times larger compared to the previous model "Xperia 1 VI". In addition to enabling clear shooting even in dark scenes, it allows for various photos and videos, such as close-up shooting up to about 5 cm.
For the wide-angle lens, the image sensor "Exmor T for mobile" with excellent low-light performance is adopted. Since high-quality shooting is possible, it will display the subject in high definition even when utilizing AI CameraWork" and Auto Framing.
Highest Sound Quality in Series History Inheriting Walkman Technology
YouTubeIn addition to the circuit design focused on sound quality, by incorporating parts with a proven track record in Walkman, the sound quality when listening with wired headphones is dramatically improved. Not just wired, but even wirelessly, with the AI sound quality enhancement technology "DSEE Ultimate", you can experience immersive high sound quality even with compressed streaming sound sources. Furthermore, the sound quality that had a reputation throughout the series has been reviewed, allowing you to enjoy it more clearly from high tones to low tones.
Display Reproducing BRAVIA's High Image Quality
YouTubeWith the newly placed illuminance sensor on the display surface and back of the main unit, it becomes possible to adjust to optimal brightness and color suitable for environments such as sunny outdoors or dark indoors.
Enhanced Performance and Stamina Enhancement
YouTube
Equipped with Qualcomm's latest chipset Snapdragon 8 Elite, NPU/CPU/GPU each show improved performance by 40% or more. While supporting high-speed AI processing during shooting and high-performance gaming environments, among other tasks, it is said that battery consumption is suppressed. Furthermore, in use cases such as Browse SNS and websites, by turning on the "Processing Performance Efficiency" feature, battery consumption is improved by up to 10%, making 2 days of use possible. Also, this unit is compatible with up to 4 OS version upgrades and 6 years of security updates, and long-term support is also enhanced.
Consideration for Environment and Accessibility
As an accessibility feature during shooting, it is equipped with a feature that provides horizontal measurement information with sound and vibration. Furthermore, in Android's "TalkBack" feature, Xperia's unique ingenuity is applied, such as reading out menus in an order that is easy for users to use, among other enhancements.
The product box and main unit tray use Sony's unique paper material considering the environment, resulting in a package that completely eliminates plastic. Approximately 84% of environmentally friendly resin, such as the environmentally friendly plastic "SORPLAS", is used inside and outside the main unit. Regarding product details, you can check the "Xperia 1 VII" Product Page.
Touch & Try Event and Campaign Being Held Towards "Xperia 1 VII" Launch!
Sony Official WebsiteThe event "New Xperia Touch & Try @SonyStore 2025 Spring-Summer", where you can experience the camera, sound quality, and display of "Xperia 1 VII", will be held! From Tuesday, May 20, 2025 to Sunday, June 8, 2025, in addition to experience sessions, events such as talk shows will be held at Sony's directly managed stores "Sony Store Ginza, Sapporo, Nagoya, Osaka, Fukuoka Tenjin". For details, please check the New Product Touch & Try Event Special Page.
Campaign Where Up to 30,000 Yen is Cashed Back Being Held!
During the period from Tuesday, May 13, 2025 to Sunday, August 31, 2025, after entering a lottery on the campaign site, if you purchase and apply for "Xperia 1 VII", a campaign where up to 30,000 yen is cashed back is being held! For details, please check the "Xperia 1 VII" Campaign Site.
撮影画面から目を離しても安定した構図で動画を撮影できる「AIカメラワーク」および「オートフレーミング」を搭載したフラッグシップスマートフォン『Xperia 1 VII』を発売します。https://t.co/fbDxwOzfsP pic.twitter.com/Pc6SubxnxX
— Sony (Japan) (@sony_jpn) May 13, 2025
