Kyoto's traditional wagashi "Yatsuhashi" - known for its tile-like shape and firm texture - has long been a staple souvenir for tourists. Recently, the spotlight has shifted to "Raw Yatsuhashi", which comes in diverse flavors like cinnamon, matcha, chocolate, and ramune, captivating school trip participants nationwide.
Now, Imuraya has launched a seasonal "Soft Mochi Ice Raw Yatsuhashi Flavor" - but what exactly does "Raw Yatsuhashi flavor" taste like?
Review: Imuraya's "Soft Mochi Ice Raw Yatsuhashi Flavor"

We're reviewing Imuraya's limited-edition "Raw Yatsuhashi" flavored mochi ice cream, featuring Kyoto's iconic five-story pagoda on its packaging.

This innovative dessert combines cinnamon-flavored kinako (roasted soybean flour), ice cream, mochi mimicking Raw Yatsuhashi texture, and sweet red bean paste - all essential elements of authentic Yatsuhashi.
Nutritional Information

Per serving (1 piece):
- Calories: 226kcal
- Protein: 3.0g
- Fat: 5.2g
- Carbohydrates: 41.7g
- Sodium: 0.08g
Taste Test: What Does Raw Yatsuhashi Ice Cream Taste Like?

Let's dive into this unique dessert!

The package releases an aromatic cinnamon scent upon opening.

The cross-section reveals distinct layers of red bean paste and ice cream.
The flavor profile? Absolutely Raw Yatsuhashi! The mochi replicates the traditional snack's outer layer, while the kinako and ice cream carry distinct cinnamon notes. The red bean paste provides perfect sweetness, creating an experience nearly identical to eating actual Raw Yatsuhashi - now conveniently available as frozen treat!
Available at supermarkets, convenience stores nationwide and Imuraya's webshop for ¥183 (tax incl.). Don't miss this seasonal specialty!
しんはつばいの「やわもちアイス生八ッ橋味」
もうたべた?ハンナリ(ノ)◎o◎(ヾ) pic.twitter.com/upipHqDnhg
— やわもちお@やわもちアイス公式 (@yawamochio) February 27, 2025