Sanrio’s gaming brand, “Sanrio Games,” will make its debut at TGS 2026! The event will feature game demos and character performances.

Sanrio Co ., Ltd . announced that it will make its debut appearance at " Tokyo Game Show 2026 (hereinafter “TGS2026”), which will be held from Thursday, September 17, 2026, to Monday, September 21, 2026.
The event will feature stage events with Sanrio characters and hands-on demos of upcoming titles.

"Sanrio Games" Makes Its Debut at "TGS2026"! In addition to hands-on demos of new titles, there will be events featuring characters and special guests

" Sanrio Games," Sanrio’s first-ever game brand launched in April 2026, will make its debut at "TGS2026"!
In addition to hands-on demos and exhibits for three titles, including "Sanrio Party Land," visitors can enjoy performances by popular Sanrio characters.
Additionally, artists and voice actors associated with “Sanrio Games” will appear at talk events.

Sanrio Character Stage Events! “Kuromi” and “Pom Pom Purin” Will Perform

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Stage events featuring Sanrio characters will be held!
On the stage at the general exhibition booth, Kuromi will perform a DJ set using songs scheduled to be included in the rhythm game “Sanrio Kawaii Me Live!”
Additionally, at the Family Game Park, Pom Pom Purin — who took first place in the “2026 Sanrio Character Awards” on Sunday, September 20, 2026—will host the “Pom Pom Purin Special Stage: Papipupepe Pom!”

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During the event, in addition to the stage performances, Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll will make appearances at the general exhibition booths.
Hello Kitty will debut a special outfit inspired by “Sanrio Games”!
Additionally, right after the doors open on public days, Sanrio characters will be near the booths to welcome visitors.

Details on additional stages and the schedule will be released sequentially on the “Sanrio Games” Tokyo Game Show 2026 special website.

Special guest talk stages will be held! The band “Polka Dot Stingray” and voice actors Taketo Kajiwara and Shunsuke Takeuchi will appear

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On Saturday, September 19, 2026, vocalist Shizuku ( @HZshizuku ) from the four-piece rock band “Polka Dot Stingray, ” signed to Universal Music, will appear on the talk stage.
"Polka Dot Stingray" is collaborating with the rhythm game "Sanrio Kawaii Me Live!", and an original song written specifically for this project is scheduled to be included in the game.
On stage, they’ll share behind-the-scenes stories about the song’s creation and discuss the game’s appeal!

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Plus, the voice cast of “Furagaria Memories: Color of Wishes” will also make an appearance!
A talk stage will be held featuring Taketo Kajiwara ( @gaku_kajiwara ), who voices “Harurit,” and Shunsuke Takeuchi ( @takeshun81 ), who voices “Badbalma,” as special guests.
The latest information on the game will also be revealed on stage.

Try out the new titles from "Sanrio Games"! Hands-on demos and exhibits for "Sanrio Party Land" and more will be available

There will also be booths featuring hands-on demos and exhibits of new “Sanrio Games” titles!

Sanrio Party Land (General Exhibition Booth / Family Game Park)

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" Sanrio Party Land," a party game for Nintendo Switch and Nintendo Switch 2
In addition to a variety of mini-games, you can be among the first to experience content included in the full release, such as the dress-up feature and sticker book!

• Release Date: Thursday, October 29, 2026

Sanrio Kawaii Me Live! (General Exhibition Booth)

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At the “Sanrio Kawaii Me Live!” demo, you can experience an “ultra-KAWAII” rhythm & dance game, as well as enjoy the dress-up feature for Sanrio characters and the live stages featured in the game.
You can freely choose and play songs related to Sanrio characters!

• Release Date: Scheduled for 2027

Fragaria Memories: Color of Wishes (General Exhibition Booth)

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"Fragaria Memories Color of Wishes," a new smartphone game title from the chivalric fantasy project "Fragaria Memories"
Newly drawn game illustrations of the "Knights" and "Lords" appearing in this title will be unveiled for the first time in a wall-to-wall display.

Visit the booth or try out the game to receive a limited-edition giveaway! An original Sanrio character sun visor

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Visitors who stop by and try the game will receive a limited-edition giveaway!
These “TGS 2026” specially designed sun visors come in three varieties: Hello Kitty, Cinnamoroll, and Pompompurin.

In addition, we plan to distribute other limited-edition giveaways and run gift campaigns.
Details will be announced gradually on the “Sanrio Games” Tokyo Game Show 2026 special website!

Come enjoy hands-on demos and events at the "Sanrio Games" booth! "TGS2026" runs from September 17–21

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" Sanrio Games " will be exhibiting at the TGS for the first time this year.
There will be plenty to see, including hands-on demos of upcoming titles, character events, and talk events featuring special guests!
Why not visit the venue and meet the Sanrio characters?
Check the “Sanrio Games” Tokyo Game Show 2026 special website and the official “Sanrio Games” X account ( @SanrioGames_JP ) for the latest information!