ARIELLA Co. Ltd. has released guidelines regarding the support and content handling for former pro gamer Kakeru.
These guidelines establish regulations for the management of publicity rights and copyrights, as well as the secondary use of clipped videos and other materials.
ARIELLA Co. Ltd. Announces Guidelines Regarding Support and Content Handling for Former Pro Gamer Kakeru
【ウェブサイトおよびガイドライン公開のお知らせ】
本日、弊社ウェブサイトを公開いたしました。
併せて、同サイト内にて「翔の応援およびコンテンツの取り扱いに関するガイドライン」を掲載しております。… pic.twitter.com/k1CbBBZSEB— ARIELLA株式会社 (@ARIELLA_CoLtd) January 8, 2026
On Thursday, January 8, 2026, ARIELLA Co. Ltd. updated its official X account (@ARIELLA_CoLtd).
The company released guidelines regarding the support and content handling for Kakeru, a former pro gamer.
The published guidelines establish rules for the secondary use of clipped videos on platforms such as YouTube and Twitch, other content, and the handling of images and audio.
The provisions of these guidelines cover the following:
- Ownership of Rights
- Clipped Videos and Secondary Use
- Handling of Images, Audio, etc.
- Handling of SNS and Inquiries
- Gifts and Fan Letters
- Prohibited Acts
- Response to Violations
ARIELLA Co. Ltd. is a corporation established in April 2025 for the purpose of stabilizing tax matters and providing a foundation for his activities while the former pro gamer Kakeru (@Kakeru_FGC) was active.
Let’s continue to support Kakeru’s activities while following these guidelines!
For details, please visit the ARIELLA Co. Ltd. official website.
