FamilyMart Co., Ltd. is celebrating the 5th anniversary of the release of Cygames' popular game " Uma Musume Pretty Derby " by holding the " Celebrate at Famima! Celebrate Umamusume Pretty Derby's 5th Anniversary at FamilyMart! collaboration campaign to celebrate the 5th anniversary of the release of "Uma Musume Pretty Derby," a popular game provided by Cygames! The campaign will be held at approximately 16,400 FamilyMart stores nationwide from March 15, 2026 (Sunday).
Five types of original products featuring Uma Musume will be available!
In this collaboration campaign, a total of five types of "delicious products" will be available to commemorate the 5th anniversary of the game "Uma Musume Pretty Derby"!
Product List
Toresen Academy Honey Bread
A reproduction of the honey bread that appears in the Tokai Teio's training event at the Toresen Academy's purchasing department! The soft and fluffy dough is sandwiched between honey jelly and margarine.
- Price: 158 yen (tax included)
- Release date: March 17, 2026 (Tuesday)
- Sales area: Nationwide
Shimatore Log Chocolate Roll Cake
This cake roll is inspired by the logs that appear in the "Island Training" scenario in the "Welcome to a Deserted Island -DESIGN YOUR ISLAND-" training scenario. Chocolate cream with chocolate chips is rolled with chocolate and coffee flavored striped sponge dough.
- Price: 195 yen (tax included)
- Release date: March 17, 2026 (Tuesday)
- Sales area: Nationwide *Excluding Hokkaido, TOMONY, and Okinawa Prefecture.
Hachimi Drink
This drink is inspired by the "Hachimi Drink" that appears in the film. The acidity of lemon and the sweetness of honey give this drink an addictive taste. It is available in three different packages!
- Price: 228 yen (tax included)
- Release date: March 17, 2026 (Tuesday)
- Sales area: Nationwide
Uma Musume Pretty Derby Manmaru Yaki 3
Imagawa-yaki is made of glutinous dough and filled with custard cream. There are 3 types of packages, 6 types of branding, and 1 original sticker (12 types at random).
- Price: 250 yen (tax included)
- Release date: March 17, 2026 (Tuesday)
- Sales area: Nationwide
Uma Musume Pretty Derby Chips 2 Usu-Shio Flavor
Uma Musume potato chips in usushio flavor with a random card of Uma Musume. There are a total of 30 different cards.
- Price: 247 yen (tax included)
- Release date: March 31, 2026 (Tuesday)
- Sales area: Nationwide
Two courses of original goods to be won!
A special campaign will be held in which you can win original goods of Uma Musume by purchasing the designated products, and a campaign in which you can win rewards by accumulating stamps on the Famima app "Famipay"!
Collaboration Product Course
In this campaign, present the Famima app "Famipay" and purchase the four target collaboration products to receive special offers.
Target products
- Toresen Gakuen Honey Bread
- Shimatore Log Chocolate Roll Cake
- Hachimi Drink
- Uma Musume Pretty Derby: Manmaru Yaki 3
Exchange for 3 stamps for a special offer!
For three stamps, you will receive a serial code that can be exchanged for the in-game recovery item "Famichiki"! There is also a chance to win 500 yen worth of Famima points by drawing lots.
- Must get: Serial code to exchange for the "Famichiki" recovery item
- Lottery winners: 500 yen worth of Famima points (200 winners)
For more details on the rewards and how to exchange items, check out the FamilyMart campaign page!
Period
- Campaign period: March 17, 2026 (Tue) - April 6, 2026 (Mon)
- Application period: March 17, 2026 (Tue) - April 10, 2026 (Fri)
Confectionery and Soup Course
For every two eligible products purchased during the period, one of the limited original goods will be awarded.
Eligible products
- Products with a blue show card, including "Uma Musume Pretty Derby Chips 2 Usu-Shio Flavor
In-store campaign
Buy two of the qualifying products and receive an original item exclusive to this campaign. Each item features an illustration drawn exclusively for FamilyMart!
- Original A4 Magic Clear File (4 types)
From March 15, 2026 (Sun.) at 10:00, this is the first Magic Clear File with a limited design. By inserting a piece of paper, the background can be changed to your favorite design!
The second part is an original can badge available from 10:00 on March 24, 2026 (Tue.).
- Original can badges: 4 kinds in total
Distribution of each item will end as soon as they are gone.
FamiPay Stamp Project
During the campaign period, present the Famipay app and purchase eligible products to earn one stamp per item. Depending on the number of stamps accumulated, you will be entered into a drawing to win an original item limited to this campaign!
- 3 stamps: Famima points worth 500 yen (200 winners)
- 5 stamps: 7 special edition "Uma Musume Pretty Derby Chibi Nui Sushi Mascot" set (10 winners)
Campaign period and application period are as follows
- Campaign Period: March 15, 2026 (Sun) - April 6, 2026 (Mon)
- Application period: March 15, 2026 (Sun.) - April 10, 2026 (Fri.)
Limited bromide and book covers are available at "Famima Print"!
At the "Famima Print" copy machine in the store, background illustrations from the game, character bromides, and book covers with the image of a Famichiki bag will be available.
Umamusume in-game background illustration
Umamusume background illustrations are now available at Famima Print! You can use it as a character background in combination with the Magic Clear File, a campaign prize this time.
- Specifications: A4 glossy paper
- Price: 300 yen (tax included)
- Sales period: Tuesday, March 17, 2026 (10:00) - Sunday, May 31, 2026 (23:59)
- Sales area] Nationwide
- Sales Method] Optional
Umamusume Famichiki Bukuro Style Book Cover
The Famichiki bag design from the 2.5 year anniversary campaign between Umamusume and FamilyMart has been reissued as a book cover! This limited edition design features illustrations of Special Week and Oguri Cap on both sides.
- Specifications: A4 color, A3 color: plain paper
- Price】 A4 color: 200 yen (tax included), A3 color: 300 yen (tax included)
- Sales period: March 17, 2026 (Tuesday) 10:00 - May 31, 2026 (Sunday) 23:59
- Sales area: Nationwide
- Sales method: Optional
Original bromide
Uma Musume 1st Anniversary Campaign Original Bromide (4 kinds)
Uma Musume 2.5th Anniversary Campaign - Original Bromide (Total 8 kinds)
Uma Musume 5th Anniversary Campaign - Original Bromide (Total 8 kinds)
- Specifications] L size, 2L size: photo paper
- Price: L size 200 yen (tax included), 2L size 300 yen (tax included)
- Sales period] March 24, 2026 (Tue) 10:00 - May 31, 2026 (Sun) 23:59
- Sales area] Nationwide
- Sales method: Optional
In addition, original goods and "Ichiban Kuji Lottery" will start sequentially!
In addition to an acrylic stand featuring a limited edition newly-drawn illustration, there will also be the 13th round of the Ichiban Kuji Lottery and collaboration goods available exclusively at "Famima Online"!
Original goods with newly-drawn illustrations only at Famima!
- Product Name] Umamusume Pretty Derby Acrylic Stand (7 kinds)
- Price] 1,760 yen (tax included)
- Sale Date] March 24, 2026 (Tuesday) 10:00~.
- Sales area] Approximately 1,800 stores nationwide
First in the series! The first in the series! The most popular raffle featuring a three-dimensional racing scene!
Figures of the three sisters, Cheval Grand, Vilsina, and Vibros, are appearing in the Ichiban Kuji Lottery for the first time. The raffle also includes a variety of super-luxurious goods featuring new visuals!
- Product Name Ichiban Kuji Lottery Uma Musume Pretty Derby Vol. 13
- Price: 890 yen (including tax)
- On sale sequentially from March 21, 2026 (Sat.) at 10:00 a.m.
- Sales area] Approximately 5,000 stores nationwide
For details, check the official Ichiban Kuji Lottery website!
Collaboration goods are now on sale at "Famima Online"!
Umamusume Pretty Derby Chibi Nui Sushiwari Mascot Family Mart Limited A-C Set" will be available for pre-order exclusively at "Famima Online". Also, "Umamusume Pretty Derby Chips 2 Usu-Shio Flavor" will be available for pre-order by lottery in a limited quantity of 100 sets!
Umamusume Pretty Derby Chibi Nui Sushiwari Mascot Family Mart Limited A Set
- Price: 8,910 yen (tax included)
- Almond Eye / Lucky Lilac / Chronogenesis
Uma Musume Pretty Derby Chibi Nui Sitting Mascot Family Mart Limited B Set
- Price: 5,940 yen (tax included)
- Set Contents] Still in Love/Admire Groove
Uma Musume Pretty Derby Chibi Nui Sitting Mascot Family Mart Limited C Set
- Price: 5,940 yen (tax included)
- Dream Journey/Stay Gold
The reservation period and delivery period for each set are as follows
- Reservation Period】March 17, 2026 (Tue) 10:00 - April 6, 2026 (Mon) 23:59
- Delivery period] January 15, 2027 (Fri.) 10:00 - January 28, 2027 (Thu.) 23:59
Lottery] Uma Musume Pretty Derby Chips 2 Usu-Shio flavor (12 bags)
- Price] 2,964 yen (tax included)
- Lottery sales period: Tuesday, March 17, 2026 10:00 - Monday, March 23, 2026 23:59
- Announcement of winners] March 25, 2026 (Wednesday)
- Product delivery period] March 31, 2026 (Tue) 10:00 - April 13, 2026 (Mon) 23:59
For details, check the official FamilyMart website!
Each campaign will be held sequentially from Sunday, March 15, 2026!
🎉ファミマで祝おう！ウマ娘5周年！🎉
3/15(日)からウマ娘 プリティーダービーとの
コラボが順次スタート！／
おいしいコラボ商品が続々出走！🍯💨
＼「#ファミマでウマ娘」をつけてお祝いしよう✨#ウマ娘 #ファミリーマート https://t.co/HTAz3DAlpN pic.twitter.com/lLzlv3Qkf3
— ファミリーマート (@famima_now) March 13, 2026
Celebrate at FamilyMart" campaign will start on March 15, 2026 (Sun.)! Uma Musume's 5th Anniversary! campaign, which will start on March 15 (Sun.), 2026, is now available on the official Famima website! Why don't you visit Famima and get the limited-edition goods?
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