SEGA Official Store, SEGA STORE BEIJING, Opens in Beijing on July 18! The Third Permanent Store Worldwide

SEGA CORPORATION will open its official store, SEGA STORE BEIJING, on Saturday, July 18, 2026, at the large mall, Chaoyang Joy City, in Beijing, China.
This shop is SEGA's second location in China and its third permanent store worldwide.

SEGA Official Store, SEGA STORE BEIJING, Opens in Beijing on July 18! The Third Permanent Store Worldwide

PR TIMES

The SEGA official store, SEGA STORE BEIJING, will open on Saturday, July 18, 2026, at the large mall, Chaoyang Joy City, in Beijing, China!
This marks SEGA's third permanent store worldwide, following the first global store, SEGA STORE SHANGHAI, which opened in May 2025, and the first Japanese flagship store, SEGA STORE TOKYO, which opened in July 2025.

As the second store in China, it will feature the same product lineup as SEGA STORE SHANGHAI, while also introducing exclusive items for the Beijing store.
In addition, the store will sell various original items from SEGA and ATLUS IP and feature a gaming experience corner, allowing visitors to enjoy entertainment exclusive to the official store.

For details, please check the official SEGA STORE BEIJING Weibo.

セガの常設オフィシャルストア「SEGA STORE BEIJING」が、7月18日(土)に中国・北京の大型モール「北京朝阳大悦城」にてオープン！

北京店舗限定のアイテムを取り揃えるほか、ゲーム体験コーナーの設置などオフィシャルストアならではのエンタテインメント体験をお届けします。 pic.twitter.com/xNLp17wM01

— セガ公式アカウント🦔 (@SEGA_OFFICIAL) July 17, 2026