The "Super Mario x Thirty-One" collaboration campaign, which was very popular last year, will be held again this year! From June 28 (Friday) to July 31 (Wednesday), 2024, you can enjoy a variety of unique collaborative products. A 31 Deco Cake featuring the Nintendo Switch game " Luigi's Mansion 2 HD," which will go on sale on June 27, 2024 (Thursday), will also be available!
The "Super Mario x Thirty-One" collaboration campaign was very popular last year.
This campaign features new flavors based on the theme of "Super Star" power-up items, as well as collaboration products designed with well-known characters and items!
This colorful flavor is inspired by the well-known "Super Star" power-up item! The grape-flavored sorbet, muscat-flavored sorbet, and yellow star-shaped confectionary are all mixed together in a milk flavor that is a perfect match, representing Mario and his friends in a glowing, invincible state.
This is a product that can be enjoyed by all generations.
The collaboration campaign limited edition double cups are available in three limited edition designs of Mario and his friends! You can enjoy the flavor you are interested in in the cup of your choice.
In addition, a mini clear file with the "Luigi's Mansion" design will be included with each "Super Mario Double Cup" purchase during the period, in limited quantities!
This year, the attractive sundae with the clay pipe cup will be available again! A small sized ice cream of your choice is decorated with whipped cream sprayed with color, brick block chocolate, and a "Super Star" shiny invincible Mario pick! The clay cups are plastic and can be taken home! The sundae is exciting to look at and to eat.
This item includes your choice of two small-sized ice creams, and comes with a clay pipe cup that is 1.3 times larger than a single ice cream! The toppings include a Mario pick riding Yoshi, coins, Yoshi's egg, "Super Mushrooms," and more!
A new type of crushed soda inspired by the "Wonder Flower," which undergoes a variety of magical transformations! A small sized ice cream of your choice, crunchy ice, soda water, pink grape syrup, and blue soda syrup are added to create a refreshing drink perfect for summer.
When the two syrups are mixed together, the drink turns into a grape-soda flavor, making it a "wonder flower" drink. Please use a Madras spoon with a limited design sticker to enjoy the change in taste and color.
Take home ice cream in the familiar HATENABLOCK box! When you open the box, you will find 8 ice cream cups with items and Mario and his friends designed on them. Also included is a firm, thick HATENABLOCK-designed leisure sheet that is sure to be a big hit this summer.
This year, the popular "Super Mario" Variety Boxes will again be available in a limited edition "Super Mario" collaboration design! Each box has a different design, and the top and sides are covered with "Super Mario" characters and items.
This year's 31 Deco Cake, which can be selected and decorated to create your own original cake, will be designed for Luigi's Mansion 2 HD, which will be released on June 27, 2024 (Thursday)! The cake is filled with attachments such as Luigi's and Obake's picks, Teresa's chocolate, a mysterious green apple-flavored sauce, and luminescent stickers that can be attached to background mounts and more.
During the campaign period from June 28 (Fri.) to July 31 (Wed.), 2024, if you purchase a "Super Mario" collaboration product at a Thirty-One store and perform a "GPS Check-In" using the "My Nintendo" smartphone app, you will receive an original sticker once a day! You can get an original sticker once a day!
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