Report on the new product launch of "Amazfit Cheetah Series", the first Amazfit brand running watch dedicated to all runners.

Just as the development of science and technology has given birth to e-sports, sports are also being updated through science and technology. This time, we went inside the new product launch of " Amazfit," a smartwatch brand developed by Zepp Health Corporation, a leader in the smart wearables market! We will introduce " Amazfit Cheetah " and " Amazfit Cheetah Pro ", smartwatches for runners, which will be released on July 23, 2023 (Tuesday).

The brand's first running watch "Amazfit Cheetah Series

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Amazfit is a smartwatch brand developed by Zepp Health Corporation. Amazfit offers a wide range of smartwatches, including the entry-level "Amazfit Band" and "Amazfit Bip," the "Amazfit GTR" with its fashionable design, and the "Amazfit T-Rex&" with its full range of sports features. quot; "Amazfit Falcon", and more.

The newest additions to the Amazfit series are the "Amazfit Cheetah" and "Amazfit Cheetah Pro". These are the first Amazfit brand smartwatches for runners and are part of the lineup of sports models.

Running-specific smartwatches bearing the name "Cheetah

First, Manni Xu, Sales Manager of Zepp Health Corporation, gave an online greeting.

Manni Xu said that Zepp Health Corporation's Amazfit is used by both regular users and passionate athletes around the world. He then emphasized that the Amazfit Cheetah series is a smartwatch that combines the functionality of the Amazfit Falcon with the design of the Amazfit GT series. The focus is on running, and the name "Cheetah" is derived from the image of a fast and flexible runner.

AI creates personalized training plans

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Next, Mr. Yutaka Kimura of Earth Reborn Corporation, the official distributor of Amazfit in Japan, gave an explanation of the Amazfit Cheetah series.

The Amazfit Cheetah series is equipped with a smart coaching algorithm, Training Support Zepp Coach 2.0, which creates a training plan tailored to your personal goals. Plans are generated based on current running level, target race date and distance, and race goals, and even take into account overtraining and goal condition management.

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In addition, they can also set alerts based on workout volume and pace. As workout alerts...

• Heart rate zones
• Distance
• Fastest pace
• Slowest pace
• Maximum Cadence
• Minimum cadence
• Duration
• Calories
• Drinking water alert

You can set up items such as Whether you are exercising too little or too much, Amazfit Cheetah will keep you on your toes while you run.

Offline maps and route navigation support your sport

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The Amazfit Cheetah series is equipped with an offline map function and can import OSM files from the ZEPP application. Real-time tracking and route navigation functions support your sport. The sports modes in which the navigation function can be used are...

• Running (outdoor)
• Walking
• Cycling (outdoor)
• Climbing
• Hiking
• Cross-country skiing
• Mountain biking
• BMX
• Outdoor boating
• Bobsledding and tobogganing
• Sledding
• Ski orienteering
• Biathlon
• Walking race
• Snowshoeing
• Trail Running
• Orienteering
• Open water swimming

... 18 types of activities. If you download the map data (OSM) in advance, you can use the route navigation without a smartphone, which is perfect for running. The Amazfit Cheetah uses Bluetooth for map data transfer, while the Amazfit Cheetah Pro can use Wi-Fi.

Basic Specifications

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The Amazfit Cheetah and Amazfit Cheetah Pro are smartwatches designed specifically for running, which is one of the easiest sports to get into. Targeted especially at users who want to start or have just started sports, these products are designed to help make sports a lifestyle.

GPS Supplemental 0 Coach 0 Smart Alarm 0

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Mr. Yuhi Kon, President of Mirasol Deportes Inc. took the stage last. As an expert review of sports smartwatches, he shared his impressions of the actual use of the watch.

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The first good point raised was the accuracy of the location data supplement. In most cases, when using the sports function of a smartwatch, it is common to catch location information before starting. However, depending on the weather and usage environment, it is often difficult to get supplemental information and the start of walking or running is often delayed. I am sure I am not the only one who has somehow tried to raise my left hand to the sky or move my arm. According to Mr. Yuhi Kon, the Amazfit Cheetah Pro smoothly supplements location information. While special functions are eye-catching, it is nice to see such basic performance.

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Next on the list was the Zepp Coach function. When you proceed from the app in a question-and-answer format about your exercise goals and objectives, a running plan is generated just for you. This is a unique feature of Amazfit that has attracted a lot of attention. Since race dates, distances, and goals can also be set, this is a great feature for those who have a real stage on which they want to demonstrate their daily results. On the other hand, we are also concerned about its usability for entry-level users who want to start running for their health somehow.

After sports, high-quality sleep is essential to recover from fatigue. Amazfit also has a wonderful feature called Smart Alarm, which measures the quality of sleep and sounds an alarm at the best timing to ensure a comfortable awakening.

Yufei Kon concluded that the Amazfit Cheetah series is "a smartwatch for runners, but with a simple design, light weight, and a good fit, it can be used by a wide range of people.

Trying on the new Amazfit Cheetah Series!

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At the event, visitors were able to try on the new Amazfit Cheetah series before its release. Let's start with the Amazfit Cheetah.

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The Amazfit Cheetah is lighter than the Amazfit Cheetah Pro at 32g in terms of specifications. When it comes to a smartwatch that you wear on your wrist all the time, and when it comes to sports, there is no better way to go than to be even 1g lighter. As expected, it is very light and comfortable to wear. The high visibility of the AMOLED display can be seen through the images.

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And here is Amazfit Cheetah Pro. The bezel is made of titanium alloy, giving a tight impression. Personally, I think the nylon band is also a high point.

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I couldn't go for a run here...so I tried the stress check. Under the pressure of not being able to show a strange value at the presentation, I was relieved to see that the value seemed normal for the time being.

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Amazfit Cheetah and Amazfit Cheetah Pro will be released on Tuesday, July 25, 2023! Amazfit Cheetah will be on display and available for pre-order at Yodobashi Camera Akihabara and Umeda stores. Product details and pre-orders are available from Amazfit's official online store and various e-commerce sites such asAmazon.co.jp andRakuten Ichiba!