Who is Taiyo Holdings, the sponsor of SFL for 4 consecutive years? An interview with the head office of the company that makes the world's most aleatory products!

Ltd., which was established in 1953, grew in the field of solder resist development and sales, and changed its name to TAIYO HOLDINGS in 2010. Currently, we are expanding globally based on the three pillars of chemistry: electronics, medical and pharmaceuticals, and ICT&S (Sustainability) business.

In particular, the company boasts the world's top share in solder resist (SR), an insulating material applied to printed circuit boards used in cell phones, PCs, home game consoles, and all other electronics products.

The main purpose of this project was to create a company that people would want to work for and do business with, which is also the reason why we established the Public Relations and Brand Marketing Section of the President's Office. In particular, when we thought about how to make our company known to as many people as possible, we decided to sponsor the "Street Fighter League," focusing on e-sports because of its appeal both domestically and internationally and the affinity it has with our company's business.

This is our fourth year of sponsorship of the Street Fighter League, and we feel that our company name is gradually gaining recognition ! I am very happy to see comments such as "Thank you, Taiyo! Although our company's main business is B2B, we have seen comments on SNS saying, "I would buy your products if you sold them," and we also wanted to make the Street Fighter League World Championship 2024 held at Ryogoku Kokugikan even more exciting. We started the development of this product with the desire to further promote the Street Fighter League World Championship 2024 at Ryogoku Kokugikan.

This was the first time that Taiyo Holdings had sold products to the general public, so development began in a very tentative manner, but we received a very positive response.

For example, we were thinking of making a golden "Street Fighter League" ticket.

The seats and the tickets are worth something! Let's also collaborate with "Street Fighter" to make apparel such as T-shirts and accessories like amulets. We also had the idea of creating a space where fans could distribute books and goods created by fans, like at a comic market.

Our brand statement "The world of fun is created by people who have fun. The " Fun world is created by people who have fun " was born by combining our brand statement "The fun world is created by people who have fun " with Street Fighter's "I'm going to meet a guy who is stronger than me. The "Street Fighter" was born from the phrase "I'm going to meet someone stronger than me. The "Street Fighter League World Championship 2024" will be held at Ryogoku Kokugikan, so we chose Edmond, and the image of green, which is our corporate color, and Blanca, which is an insulator = electricity, were also chosen as the design motifs. The design was created to bring to the forefront the corporate symbol of the company.

Our company symbol is the "3-roll mark," which is a cross section of a 3-roll mill used to make solder resist, and we have created and used a special design based on this mark, adding images of circuits and electricity.

At the booth, we sold "Street Fighter 6" collaboration chocolate and acrylic keychain sets, as well as individual chocolates, and offered a chance to win an acrylic keychain. We were very grateful for the many people who posted photos on SNS.

Yes, we did. I designed the booth in the hope that people would see the booth characters and take pictures or buy the chocolates. What surprised me a little was that people were much more interested in the mess than in the individual chocolates. I thought to myself, "I could have bought chocolates of my favorite character if they were sold in pieces..." (laugh) Maybe it was because they are gamers... It was a surprising harvest.

Wasn't the instruction manual for games so exciting? The size and texture of the pamphlet was modeled after the instruction manuals of those days, and we included a lot of information about our company in the pamphlet... (laughs) I think we were able to explain the electronics business and solder resist in an easy-to-understand way, using characters. Perhaps because of this, we saw posts on social networking sites mentioningcircuit boards andsolder resist during the convention.

Thanks to your support, we were able to distribute all of the 3,000 copies we had prepared, and I would be happy if this was a chance for people to learn about "TAIYO HOLDINGS" even if only a little.

That's a good question! Most of the circuit boards are made by machines now, but green was originally adopted to reduce eye fatigue and for visibility with the copper of the circuit when circuit boards were made by hand. Even now, there is no need to change what has been proven to work, and there is still the practicality of the fact that machines sometimes move by using green as a landmark. In fact, we also make solder resist in other colors. For example, white solder resist reflects more light when LEDs emit light, and black solder resist...I don't have enough time to talk about this, so I'll just leave it at that (laughs).

We will continue to support people who are willing to take on challenges. Most recently, we plan to use the proceeds from the chocolate sales for activities such as providing "learning opportunities" to the children who will create the future. We are currently planning events with "challenge" as the keyword, so please stay tuned for more information!