Bandai Namco Entertainment Inc. announced the conclusion of a partnership agreement with the 2026 Asian Games (hereinafter Aichi–Nagoya 2026), which will be held in Aichi Prefecture starting Saturday, September 19, 2026.
In addition, Nobi (@daichinobi) has been selected as the Japanese representative candidate for Tekken 8 at the event.
Aichi–Nagoya 2026 and Bandai Namco Entertainment Enter Partnership Agreement!
【ニュースリリース配信】
バンダイナムコエンターテインメント「第20回アジア競技大会」とパートナーシップ契約締結
～eスポーツの競技タイトル『鉄拳8』の日本代表候補選手が決定～詳細は以下よりご確認ください。https://t.co/slNqT0PutC pic.twitter.com/TGHqophLBl
— バンダイナムコエンターテインメント公式 (@bnei876) March 23, 2026
Bandai Namco Entertainment has entered into a partnership agreement for Aichi–Nagoya 2026, the largest sports festival in Asia, to contribute to the development of the esports market in Japan, Asia, and the rest of the world.
For Aichi–Nagoya 2026, the 3D fighting game Tekken 8, developed by the company, was selected as a title for the Fighting Game Team Battle event in the medal sport of esports.
Tekken 8 Selected as Esports Competition Title for Aichi–Nagoya 2026! Japanese Representative Candidate Decided!
As a fighting game originating from Japan, Tekken 8 has achieved overwhelming sales, with the series totaling over 62 million units.
It is popular among esports players worldwide due to its exhilarating battles and global reach, including events like the TEKKEN World Tour.
Furthermore, Nobi (@daichinobi) of TeamYAMASA has been selected as the Japanese representative candidate for Tekken 8 in this tournament.
Expectations are rising for the heated battles that will unfold and for who will ultimately take home the medals.
Bandai Namco Entertainment stated that it will contribute to the further development of esports in this tournament by leveraging the strengths of the Tekken brand, which has gained immense support in global markets, including the Asian region.
We look forward to future developments.
Please see the Aichi–Nagoya 2026 official website for follow-up reports and details about the tournament.
| Partnership Agreement Overview | |
|---|---|
| Sponsorship Rank | Asian Games: Tier 4 Official Supplier |
| Sponsorship Category Name | Esports Games |
| Contract Period | Date of agreement conclusion to Thursday, December 31, 2026 |
| Tournament Overview | |
|---|---|
| Tournament Name | 2026 Asian Games |
| Event Period | Saturday, September 19, 2026 to Sunday, October 4, 2026 |
| Main Venue | Nagoya City Mizuho Park Athletics Stadium |
| Delegation (Athletes and Team Officials) | Up to 15,000 people |
| Events Held | 43 sports |
| Number of Participating Countries | 45 countries and regions in Asia |
