FENNEL, a professional e-sports team, signs partnership agreement with Digital Hearts Holdings, Inc.

On Thursday, March 27, 2025, the professional e-sports team FENNEL and Digital Hearts Holdings, Inc. announced that they have agreed to a strategic partnership aimed at developing the e-sports industry and fostering gaming talent.

Professional e-sports team "FENNEL" and "Digital Hearts Holdings, Inc!

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On March 27, 2025 (Thursday), the professional e-sports team "FENNEL" and Digital Hearts Holdings, Inc. FENNEL and Digital Hearts Holdings, Inc. The partnership is aimed at fostering the growth of the e-sports industry, which has been attracting attention in recent years, in the domestic market and fostering the development of gaming human resources who can play an active role in the global market.

The present and future of the e-sports industry, which is surging among young people

The International Olympic Committee (IOC) is planning to host the "Olympic Esports Games " in 2027, and e-sports is creating a frenzy of excitement on a global scale. The global e-sports market is expected to grow at an average annual rate of more than 20%, and the market size is expected to exceed $10 billion in 10 years. New services such as corporate branding and marketing are expected to be created by utilizing the reach to the younger generation that e-sports itself has and the name recognition and appeal of e-sports teams and famous players.

Companies that support e-sports teams are also working to create a new culture and value centered on e-sports, and are implementing various activities such as raising internal motivation through the creation of an "e-sports club" and strengthening recruiting capabilities for Generation Z. The unique characteristics of e-sports, which allow people of all ages, genders, physical fitness levels, and disabilities, as well as young people, to play together, are attracting social attention and expanding beyond the boundaries of conventional sports.

Message from Mr. Ryo Takashima, President and Representative Director of FENNEL

We are very honored to conclude a partnership with Digital Hearts Holdings, Inc. We are confident that this collaboration with Digital Hearts Holdings, which has been supporting the gaming industry as a behind-the-scenes player by providing high-quality services for many years in the gaming market, will be an important step for the development of the e-sports industry as a whole, which is our goal. Beyond the growth of FENNEL on its own, with an eye on the development of the e-sports market as a whole and game changing, we will actively work to expand our academy business with the aim of fostering young players and improving competitiveness in the e-sports industry. As leaders in the industry, we will combine the strengths of both companies to deliver new value to as many people as possible.

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Message from Toshiya Tsukushi, President and CEO, Digital Hearts Holdings, Inc.

We are very pleased to have formed this strategic partnership with FENNEL Corporation. Digital Hearts Group was quick to recognize the potential and growth of e-sports, and has been involved in pioneering efforts to popularize it in Japan. The e-sports industry in Japan is still in its infancy, and we believe that its entertainment value and its ability to be enjoyed online by anyone, young or old, male or female, will allow it to grow significantly as a business in the future. Through this partnership with FENNEL, in addition to strengthening our corporate branding and marketing business, we will accelerate the development of a new culture and industry created through e-sports, and support the development of young people who can demonstrate their competitive edge on a global scale. In the future, e-sports will become one of the pillars of the Group's business, creating both financial and non-financial value.

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