Sugorocks Co., Ltd., which plans and produces games, and GENDA Inc., which operates entertainment businesses, announced that they will jointly operate a new company, "Get Wrapped Up Inc.".
Get Wrapped Up Inc. plans to consistently handle planning, development, sales, and app distribution to provide an experience that makes everyone smile through games, under the slogan "Get wrapped up in a Game!"
Get wrapped up in a Game! Get Wrapped Up Inc. Launches!

Sugorocks Co., Ltd., which plans and produces games, and GENDA Inc., which operates entertainment businesses, announced that they will jointly operate a new company, "Get Wrapped Up Inc.."
Get Wrapped Up Inc. plans to consistently handle planning, development, sales, and app distribution to provide an experience that makes everyone smile through games, under the slogan "Get wrapped up in a Game."
Please see the Get Wrapped Up Inc. official website for details.
The first title is scheduled to be a competitive golf game released in spring 2026, offering a new kind of game that is unique and casual yet highly strategic.
This is very exciting! Let's await further news!
Comment from Yasuhiro Nishiyama, Representative Director of Sugorocks Co., Ltd. and Representative Director & Executive Producer of Get Wrapped Up Inc.

We have now established a new company with GENDA Inc. to "create the world's best competitive games" from Japan.
To achieve this grand goal, it is essential to differentiate ourselves from the American and Chinese companies that currently dominate the game market and to pursue new technologies.
Our encounter with GENDA Inc. was a crucial key to overcoming these challenges.
To succeed in competitive games, three important elements are indispensable: "a place to meet," "a place to receive," and "a place to build bonds."
I am confident that we can achieve this with GENDA Inc.
Together with GENDA Inc., our best partner, we will embark on a new challenge and deliver new games and experiences to everyone.
Please look forward to it.
(Translated from Japanese)
Comment from Nao Kataoka, Representative Director and CEO of GENDA Inc.

Until now, GENDA has delivered diverse entertainment experiences to customers worldwide, primarily through physical locations.
This time, we are launching a new company, "Get Wrapped Up Inc.," with Sugorocks Inc., and entering the new field of games.
Our goal is to create "competitive games" that can compete globally, originating from Japan.
I am confident that by combining Sugorocks' technology and passion with GENDA's entertainment network and execution capabilities, we can achieve a truly unique gaming experience.
We will change the future of games from here.
Please look forward to it.
(Translated from Japanese)
| Company Overview | |
|---|---|
| Company Name | Get Wrapped Up Inc. |
| Location | Daietsu Building 3F, 7-48-3 Nishi-Kamata, Ota-ku, Tokyo |
| Representative | Representative Director Yasuhiro Nishiyama |
| Business Activities | Game software planning, development, sales, and app distribution |
| Date of Establishment | Friday, May 2, 2025 |
リリース出しました(≧▽≦)
グローバルに“遊びゴコロ”を届ける、ゲームパブリッシャー会社を、GENDA様とともに立ち上げる運びとなりました。
『👇リリースはこちらです!ぜひご覧ください!』https://t.co/JhghFFowfM— スゴロックス公式 (@Sugorocks_O) June 12, 2025