NBC (National Broadcasting Company), one of the three major networks in the United States, has announced that it has partnered with Twitch, the largest live streaming platform, to make Olympic-related content available for the "2020 Tokyo Olympics" content.
NBC will hold the broadcast rights to the Olympics.
NBC Olympics and #Twitch are partnering to produce and deliver live content that will live on a new NBC Olympics Twitch channel leading into and throughout the Tokyo Olympics this summer https://t.co/uxILLfQRtD
— NBC Sports PR (@NBCSportsPR) May 6, 2021
NBC's official Twitch account is now open!
NBC has opened a Twitch account, which already has 135 followers.
Twitch will broadcast highlights, interviews, and live streaming, and three teams of Twitch creators will compete in family-friendly games during the Tokyo 2020 Olympic Games.
Other behind-the-scenes footage and commentary will be provided by Twitch creators on NBC's primetime broadcasts to promote collaborative viewing between streaming platforms and broadcast networks.
Twitch creators will be recruited from viewers.
With the Corona disaster now upon us, the ability to watch content about the Tokyo Olympics 2020 on Twitch is big news.
We are excited about the prospect of being able to enjoy both "e-sports" and "sports" on Twitch, enjoying the distribution of games and watching the Tokyo 2020 Olympic Games!