Taiwan-based Bedding Brand "SleepyTofu" Lands in Japan! First Flagship Store in Japan Opens in Minami-Aoyama, Where You Can Experience Mattresses and More

The Taiwan-based bedding brand "SleepyTofu" has finally landed in Japan! The first flagship store in Japan, "SLEEPY TOFU HOUSE," selling mattresses and pillows, and other items, opened in Minami-Aoyama, Tokyo, on Friday, May 9, 2025.

First Flagship Shop in Japan, "SLEEPY TOFU HOUSE," Opens!

Taiwan's bedding brand "SleepyTofu," which has continued to attract attention since crowdfunding started in 2016. Such talked-about mattresses and pillows have landed in Japan! The first flagship store in Japan, "SLEEPY TOFU HOUSE," opened in Minami-Aoyama, Tokyo on Friday, May 9, 2025! Focusing on the major items "Sleepy Tofu" and "Sleepy Inari," which achieved 20,000 units sold annually in Taiwan, fitted pads, pillows, comforters, and other products are being sold.

The store interior is composed of areas resembling areas of an actual house like the entrance or living room, allowing visitors to experience the products using their five senses in a natural flow. Throughout the entire space, a design with soft colors and rounded shapes that doesn't feel oppressive is applied, creating a space where you can't help but relax. In the center, a tofu-motif "TOFU ROOM," which can be used as a kids' space, is placed, giving a more gentle impression.

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Furthermore, they are offering seasonal Taiwanese tea as a place to relax away from the hustle and bustle of the city. You can experience a tea setting that combines various elements from Taiwan and Japan, such as vintage painted plates from a Taiwanese pottery maker.

Taiwanese Professional Gamer "GamerBee" is also a user!

台湾発、私が愛用している寝具ブランド「SleepyTofu」が、ついに日本に登場しました！
アスリートにとって最も大切なのは「睡眠」。普段からSleepyTofuのマットレスを使用しており、海外での試合にも低反発の枕を持参しています。本当に心強い存在です。#SleepyTofu pic.twitter.com/IyW58Bj0RT

— Bruce Hsiang ゲマビ (@GamerBeeTW) May 12, 2025

Also, it is stated that the Taiwanese professional gamer "GamerBee" (@GamerBeeTW) is also a user. For gamers and athletes, sleep greatly affects performance, so its quality is important, isn't it? "GamerBee" is also a user of "SleepyTofu" mattresses and pillows, and has placed deep trust in them.

Comment from Japan Representative Shi Qingyuan

PR TIMES

SLEEPY TOFU started its brand development in Japan in 2022.
At the pop-up events held so far, we were able to meet more people than imagined, and the words we actually received there have been greatly utilized for the improvement of our products.
Incorporating voices such as "it would be better if it were a little lighter" and "it would be nice to have moisture countermeasures," we were able to improve product satisfaction and quality.
And in 2025, the 4th year, SLEEPY TOFU will finally have its first HOUSE in Japan.
Through this physical store in Minami-Aoyama, Tokyo, we have finally obtained a place where we can meet everyone in Japan on a daily basis.
From here, we hope that SLEEPY TOFU will become a brand that is more familiar and memorable to everyone.
We hope that this store, not just a showroom, becomes a place a place that gently melts into your daily life like;

- you can casually stop by, lie down, and take a break,

- you can play with your children in the "TOFU ROOM,"

- and you can come to enjoy tea and sweets,

What we want to deliver is not "bedding" but "supreme space."
We hope that SLEEPY TOFU HOUSE will become a presence like another home for everyone in Japan, where their hearts can gently unwind.

(Translated from Japanese.)
PR TIMES

It's nice that you can actually sit or lie down in the calm store and see whether it suits you, isn't it? You can visit without a reservation, but it is stated that reservations are recommended because it can help ensure smoother entry even during crowded times. Reservations can be made from the "SLEEPY TOFU HOUSE" WEB page!"