LGG Announces Collaboration as Marketing Partner for Square Enix's Web3 Project "SYMBIOGENESIS

LCA GAME GUILD PTE.LTD. ("LGG"), an information provider and operator of blockchain game communities, announced today that it has started collaboration with Square Enix Corporation as a marketing partner for their NFT collectible art project " SYMBIOGENESIS&quot Ltd. ("LGG") announced today that it will begin collaboration as a marketing partner of Square Enix, Inc. LGG has decided to collaborate with Square Enix on the development of "SYMBIOGENESIS," which features a narrative approach that Square Enix is known for, and LGG's Web3 marketing expertise will be utilized to address the mass adoption of the project.

What is "SYMBIOGENESIS"?

PR TIMES

SYMBIOGENESIS" was announced by Square Enix on Thursday, November 3, 2022. "SYMBIOGENESIS" is an independent world in which many characters (NFT collectible art) coexist. The "SYMBIOGENESIS" is a new entertainment content that allows players to enjoy strategic actions and narrative discussions among themselves in an independent world where many characters (NFT collectible art) coexist in harmony.

The project is scheduled to be released in the spring of 2023, and is characterized by the use of purchased art as social networking icons, the ability to interact in a dedicated community, and a high level of gameplay that develops using the NFT collectible art as characters.

LGG to collaborate with Square Enix

PR TIMES

Square Enix has many issues to resolve, such as the lack of awareness of entertainment using blockchain technology and the high hurdles to overcome in the playing environment. LGG hopes to contribute to the development of the market by continuing to create new value and fun with "SYMBIOGENESIS" and increasing opportunities for people to experience entertainment that uses blockchain technology.

LGG commented that although companies have announced their participation in the Web3 industry, they have yet to be utilized as a matter of course by the general public. Through this project, Square Enix and LGG will contribute as marketing partners by bringing Web3 technology to the general public through promotional measures in Japan and overseas and by building a Discord community, etc. Watch for future moves by Square Enix and LGG! The future of Square Enix and LGG is to be watched closely.