The Legend of Zelda: Tears of the Kingdom Campaign" will be held at Lawson!

The Legend of Zelda: Tears of the Kingdom " will be released on May 12, 2023 (Friday), and the last trailer before the game's release has been released. The "The Legend of Zelda: Tears of the Kingdom Campaign" will be held at Lawson stores from May 9, 2023 (Tuesday). The campaign includes a collaboration menu and a raffle, and is a must-see for fans!

発売前最後となる「ゼルダの伝説　ティアーズオブザキングダム」の3rdトレーラーが公開！「ガノンドロフ」が遂に復活

Collaboration Menu!

For this campaign, Lawson is developing a collaboration menu with "The Legend of Zelda" series! The "KARAAGE-KUN Poka Poka Kusa no Mi" is one of the first items on the menu.

Kara-Age-Kun Poka-Poka Grass Seed Flavor

Many adventurers may have been familiar with Poka Poka Grass Seeds from "The Legend of Zelda: Breath of the Wild. In the game, there was a dish that warms you up enough to venture into the snowy mountains, but Lawson has adjusted the spiciness so that even those who don't like spicy food can enjoy it! Since it is being released in May, when the weather is gradually getting warmer, that level of spiciness may be just right. There are several other collaboration menu items in the works, so stay tuned for more information!

Ichiban Kuji Lottery "The Legend of Zelda: Tears of the Kingdom" now on sale!

The most popular raffle, featuring a variety of practical items that allow you to enjoy the world of the game, will go on sale at Lawson stores from May 9, 2023 (Tuesday), the start date of the campaign.

One lottery ticket: 750 yen (tax included)
Sold by: BANDAI SPIRITS Co.

Introducing 29 kinds of goods of total 8 grades and the last one prize respectively!

Prize A: Master Sword Light

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Total 1 kind / approx. 32cm

This light is modeled after the decaying Master Sword that appears in the game. When switched on, the blade emits light! The set comes with a stand that allows the Master Sword to be displayed horizontally, so it is also recommended as an ornamental item.

Prize B: Canvas Board

Total 1 kind / approx. 27cm

A canvas board featuring illustrations from "The Legend of Zelda: Tears of the Kingdom". The texture of the canvas enhances the illustrations, making it an item that can be easily displayed as interior decoration.

Prize C: Old toga-style blanket

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Total 1 kind / approx. 120cm

Blanket with the design of "Toga" from the game. You can enjoy wearing it on your shoulder as if you were Link!

Prize D: Full color mug

Total 4 kinds / approx. 9cm

These mugs feature illustrations from "The Legend of Zelda: Tears of the Kingdom" and "The Legend of Zelda: Breath of the Wild". Why don't you use them when you want to take a break during game play?

Prize E: Stationery Collection

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Total 6 kinds

The "Legend of Zelda" stationery lineup includes a ring notebook, notepad, and clear file, from which you can choose your favorite. All of the items are practical, so you can choose the one that best fits your lifestyle.

Prize F: Small ceramic dish

Total 5 kinds / approx. 10-12cm

These small ceramic plates are designed in the motif of the "heart bowl," "pot used for cooking," and "rupee" from "The Legend of Zelda" series. The small size makes it easy to use for placing accessories and other small items!

Prize G: Metal Charm Collection

Total 5 kinds / approx. 4.5cm - 7cm

Metal charms with key rings. You can enjoy the unique "The Legend of Zelda" designs, such as the Master Sword and the Vessel of Ganbari.

Prize H: Korog rubber charm

Total 6 kinds / approx. 7.5cm

A rubber charm with a ball chain featuring Korog from "The Legend of Zelda" series. It will not be hidden in the store, so you can rest assured even if you win the H-prize.

Last One Prize: Design Clock

approx. 19.5 cm

This clock is designed with a mural from "The Legend of Zelda: Tears of the Kingdom". The calm design makes it easy to decorate your home!

All of these items are sure to be a hit with fans. For more information about the Ichiban Ku ji Lottery and the stores that handle it, please visit the official Ichiban Kuji Lottery website.

The well-known "heart bowl" is now available as an interior light!

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Release date: Monday, May 8, 2023
Price: 3,839 yen (tax included)
Published by: Takarajimasya, Inc.

An interior light reproducing the well-known bowl of hearts from "The Legend of Zelda" series will be released! This item reminds us of the joy we felt when we got the heart bowl. If you get it, your maximum HP may increase. Its compact palm-sized size makes it easy to decorate and it glows faintly red at night. It will be available at Lawson HMV and HMV&BOOKS online from May 8, 2023 (Monday). In addition, a different package will be available at bookstores nationwide, online bookstores, Takarajimasya Channel, My Nintendo Store, and Nintendo TOKYO/OSAKA on the same day!

Sweets with extras are now available!

Sweets that allow you to enjoy the world of "The Legend of Zelda" series will be released in conjunction with this campaign.

"The Legend of Zelda: Tears of the Kingdom" Sword Picks & Gummies

Release date: Tuesday, May 9, 2023
Price: 173 yen (tax included)
Released by: Bandai

A new type of candy that uses a sword (pick) to defeat tutus (gummies) will go on sale! The Sword Pick comes in one of five types at random, but it is said that on rare occasions, a golden sword can be found...! The colorful tutu gummies are grape-flavored and come in jelly. For more information, please visit Bandai's official website.

The Legend of Zelda: Breath of the Wild" Card Candy

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Release date: Tuesday, May 9, 2023
Price: ¥143 (tax included)
Released by: Bandai

The "The Legend of Zelda: Breath of the Wild" collection card candy released in 2018 will also be re-released! The world of "The Legend of Zelda" is recreated in the form of metallic plastic cards. The lineup includes 10 types of character cards, 14 types of visual cards, and 2 types of secret cards, for a total of 26 types. Two "heart-shaped candies (apple flavor)" inspired by the world of "The Legend of Zelda" are included in the package. For more information, please visit Bandai's official website.

The Legend of Zelda: Tears of the Kingdom" Download Card Purchase Campaign

From April 17 (Mon.) to June 4 (Sun.), 2023, purchase a "The Legend of Zelda: Tears of the Kingdom" download card at Lawson, Natural Lawson, and Lawson Store 100 stores nationwide, and the first six customers at each store will receive an original postcard. The first six winners at each store will receive an original postcard! In addition, 300 people will be selected by drawing to win a "The Legend of Zelda series cushion set" if they enter the campaign via the special site. For details, please visit the special campaign site.

In addition, if you purchase a packaged version of "The Legend of Zelda: Tears of the Kingdom" at LAWSON Loppi, HMV, or HMV&BOOKS online, you will receive two types of stainless steel trays with the symbolic logo of this title as a bonus.

LAWSON "The Legend of Zelda: Tears of the Kingdom Campaign" has many other plans in the works, so stay tuned for more information! Please check the official LAWSON website for the latest information on the campaign.