"Sonic" Teams Up with New Era for First-Ever Collaboration! All 12 Merchandise Items Go on Sale January 2, 2025

Sega Corporation announced the first collaboration between Sonic and New Era.
All 12 types of items, including kids' sizes, will be available for purchase on Thursday, January 2, 2025.

Sonic the Hedgehog's First Collaboration with New Era!

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The Mega Drive game "Sonic the Hedgehog" was released in 1991, and the main character, Sonic, quickly became popular due to his slightly cheeky appearance and kind personality that couldn't ignore those in trouble or the weak.
"Sonic" is now loved worldwide, and it was revealed that this is the first time a collaboration with New Era has occurred.

This collaboration features Sonic the Hedgehog and Shadow the Hedgehog, who has an identical appearance.
Starting Thursday, January 2, 2025, a total of 12 types of items, including kids' sizes, will be sold.

Introducing Special Collaboration Merchandise!

[59FIFTY]: 6,600 yen each (tax included)

These two items are unique to this collaboration, featuring a special design with Sonic sitting on the New Era flag logo, and another with Sonic, Shadow, and the New Era logo arranged together.

[9THIRTY]: 4,620 yen each (tax included)

The New Era logo and individual designs of Sonic and Shadow are embroidered on the front, while their character names are embroidered on the back.
The adjustable fit makes them enjoyable for anyone!

[Basic Cuff Knit]: 3,740 yen (tax included)

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This item features Sonic and the New Era logo expressed in white jacquard on a Sonic blue background.

[Basic Beanie]: 3,740 yen (tax included)

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With Sonic, Shadow, and the New Era logo boldly placed on the front, these are sure to stand out!

[Oversized Short Sleeve TEE]: 6,600 yen (tax included)

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This is an oversized T-shirt featuring a special Sonic design printed with a vintage-style inkjet.

Introducing Kids' Merchandise!

[Youth 9FIFTY]: 4,620 yen

This cap features Sonic's face designed on the front.
The size can be adjusted with a snapback!

[Youth 9TWENTY]: 3,960 yen each

Similar to the adult 59FIFTY, these two items feature original designs unique to this collaboration.

[Kid’s Basic Cuff Knit]: 3,080 yen

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This item features an embroidered "S" for Sonic and his profile on the front.

[Kid’s Basic Cuff Knit]: 3,080 yen

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This item features Sonic's face designed on the front.
The square corners resemble ears, which is adorable.

For more details on the collaboration, please check the New Era official website.

「ニューエラ」と「ソニック・ザ・ヘッジホッグ」
初のコラボレーションアイテム登場！

2025年1月2日(木)より、「ソニック」と「シャドウ」をフィーチャーした、全12種のアイテムを販売予定です。https://t.co/kREmaqZ1A9#ソニック pic.twitter.com/KxdWYVJlw1

— セガ公式アカウント🦔 (@SEGA_OFFICIAL) December 25, 2024