On Thursday, October 29, 2026, Sanrio Company, Ltd. released the Nintendo Switch 2 and Nintendo Switch software Hello Kitty Party Land.
Players can create an original avatar and play over 45 minigame variations alongside Sanrio characters.
Note: This article is based on information released in Japan. Some in-game terms in this article are unofficial translations.
Hello Kitty Party Land Releases! Liven Up the Party With Over 145 Characters
From Sanrio's first in-house game brand, Sanrio Games, Hello Kitty Party Land is finally out now, letting players have fun alongside a huge cast of Sanrio characters!
Sales of both the physical and digital editions have begun for Nintendo Switch 2 and Nintendo Switch.
Brimming with the charm of the Sanrio universe, this title lets players create an original avatar and head to Party Land, a town where Hello Kitty, Cinnamoroll, and friends await!
Players can enjoy a wealth of content, including over 45 minigame variations, board games, sticker collecting, and dress-up customization.
Over 145 Featured Characters!
Over 145 characters appear all across Party Land!
Whether working in shops or strolling freely around town, keep an eye out for adorable Sanrio characters you can meet in all kinds of situations.
Create Your Very Own Avatar and Head Out to Party Land!
When starting the game, players select their favorite parts to create an original avatar.
Then, choose a companion from among 16 Sanrio characters and set off for Party Land, a town where you can hang out and play together!
Upon arrival, your chosen companion character will be there to welcome you.
Experience everything the world of Party Land has to offer, from minigames and board games to exploration and shopping.
Play Together at Game Park
At Game Park inside Party Land, players can enjoy a wide variety of minigames and board games!
Over 45 Minigame Variations
Nintendo Topics
The game includes over 45 variations of minigames themed around Sanrio characters.
From seasoned gamers to first-time players, kids and adults alike can team up and enjoy the fun together.
3 Board Game Variations
Alongside the minigames, three board game variations are also playable!
While traveling around the board game map, players help out characters and work together to gather the required items and clear their objectives.
While waiting for your turn on the board, you can also pass the time by playing Petit Games.
Enjoy Fashion at the Shopping Mall
At the Shopping Mall, lined with all kinds of shops, players can go shopping alongside their companion Sanrio character.
Pick up dress-up items for your avatar as well as useful tools for your adventures!
Unwind at Sky Farm
Nintendo Topics
Hop on a cloud to reach Sky Farm, where you can grow fruits and vegetables, enjoy leisurely fishing, and unwind with a relaxing slow-paced life.
Rumor has it that a secret cave lies deep within...?
Build Your Collection in the Sticker Book!
Talking to characters you meet around town rewards you with stickers!
Try filling up your Sticker Book with all of your favorite characters.
Let Your Imagination Run Wild at the Creative Lab
At the Creative Lab, players can draw pictures, compose melodies, and play match-three puzzles!
KIRIMIchan.'s Poster Studio
This studio lets you design posters using stamps.
By mixing and matching different stamp variations, colors, and tools, you can create all kinds of artwork.
SHOW BY ROCK!! Melody Cake
Cake decorations turn into melodies!
Decorate a cute cake while composing wonderful music.
BUDDYEDDY's Lab Puzzle
Rotate the puzzle board and connect three or more tiles of the same color to clear them.
Drop the large capsule containing an invention all the way to the bottom to clear the game!
Snap Commemorative Pictures at the Photo Studio
At the Photo Studio, players can take commemorative photos inside the worlds of the minigames.
Strike a pose with your companion character and friends to snap photos freely.
Includes a Hello Kitty Mini MASCOT Holder! Limited-Quantity Physical Edition Bonus
The physical edition of the game comes with a limited-quantity Hello Kitty Mini MASCOT Holder.
The MASCOT holder features an exclusive neon-colored design inspired by the world of the game.
Receive an Avatar T-Shirt With a Selection of Over 80 Characters via Early Purchase of the Digital Edition
The digital edition also includes an early purchase bonus!
It comes with downloadable content for an Exclusive T-Shirt that your in-game avatar can wear:
- Early Purchase Period: Through Thursday, January 28, 2027, at 11:59 PM
Players can choose their favorite from among T-shirts featuring over 80 Sanrio characters.
Try dressing your avatar in a shirt showcasing your favorite character!
Get Launch Commemoration Outfits via a Free Update
Nintendo Topics
Downloading the Ver. 1.0.1 update data available now rewards players with Jinbei-Style Outfits (3 variations in total) for My Melody, Hangyodon, and Chococat!
Be sure not to miss these either.
Letting kids and adults alike play together alongside their favorite Sanrio characters, Hello Kitty Party Land can be purchased via the official Hello Kitty Party Land website product information page!
Check the official Sanrio Games X account (@SanrioGames_JP) for the latest updates!
Note: This article is based on information released in Japan. Some in-game terms in this article are unofficial translations.
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Nintendo Switch／Switch 2用ソフト
#サンリオパーティランド
🎉本日より発売🎉｡.🎀– – – – – – – – – – – – – – – – –
サンリオキャラクターとみんなでワイワイ楽しもう！💖#なにわ男子 のみなさんが出演するTVCMもぜひチェックしてね📺✨… pic.twitter.com/5zLyLLf1me
— サンリオゲームズ【公式】 (@SanrioGames_JP) October 29, 2026
| Product Overview | |
|---|---|
| Title | Hello Kitty Party Land |
| Genre | Party Game |
| Platforms | Nintendo Switch / Nintendo Switch 2 |
| Players | Offline: 1–4 players Online: 2–4 players |
| MSRP | Standard Edition (Physical / Digital): 6,380 yen (tax included) |
| Release Date | Thursday, October 29, 2026 |
