I visited ASUS headquarters in Taipei to experience the history and evolution of ASUS laptop PC product design!

We were so engrossed in the ROG Ally announcement that we did not publish the continuation of the previous report...! In my previous report on my visit to the ASUS headquarters, I reported on the fashionable and fulfilling environment, and this time I would like to introduce the product design exhibition booth that was located inside the headquarters.

When you think of ASUS, you think of Zenbook

It is no exaggeration to say that ASUS is known for its Zenbook laptop series. The year 2011 was the dawn of the Ultrabook (Ultrabook) era, and at the time, the name "Ultrabook" was synonymous with the Zenbook. At that time, when choosing an Ultrabook, Mac users were choosing the MacBook Air, and Windows users were choosing the Zenbook.

More than 10 years have passed since its birth, and now we can witness the history of Zenbook's evolution.

Evolutionary history of ASUS? Exhibits from the latest models to previous generations

ASUS notebooks, from the latest models to previous generations, are lined up in a row.

The 12-year history of evolution from the UX21/UX31 to the UX5034 can be seen at a glance.

The ZenBook Edition 30 (UX334) was launched in 2019 to celebrate 30 years of ASUS. The Italian leather top panel is stitched by hand. It is more like a work of art than a laptop.

ASUS is particular about each and every material it uses. The materials used in its PCs are also on display.

The materials are recycled and used. How earth-friendly.

Sustainable and evolving ASUS

ASUS continues to evolve, and even the box is ingenious. The box itself doubles as a laptop stand. Furthermore, the box is made entirely of recycled paper, so there is no need to throw away cushioning material or boxes, making this an eco-friendly initiative.

The box itself is a laptop PC stand

These boxes...

At a quick glance, they are just stylish boxes, but...

But this is how it looks like...

Like this...

Like this!
The package can be used as it is for a PC stand, so there is no need to purchase another one. The package that would otherwise just be thrown away can be put to good use. This is truly a sustainable, earth-friendly approach.

Products

Like a craftsman, each product is made with deep care and attention to detail.

I feel more attached to the products I usually touch when I know that they are made with such care and attention.

Many ASUS laptops have cool designs, but when they are this stylish, it makes you want to have them as a part of your fashion.

The new logo design is very nice!

The "A Monogram" corporate logo created for the 30th anniversary of ASUS is on display, including paperweights, paper clips, and tumblers.

The new logo will be used on ASUS' mid- to high-end notebooks in the future, so if you are interested, please check out the official ASUS store or Twiiter (@ASUSJapan ).

Sorry, this article is only available in Japanese and 繁體中文. at the moment.