Here is our photo report of the School Festival Area at SANRIO FES 2026 in Minatomirai, which took place in the Minatomirai area of Yokohama at Pacifico Yokohama on Saturday, June 27 and Sunday, June 28, 2026!

Fandom Activities Are in Full Swing at the School Festival Area!

In the School Festival Area, numerous photo spots and attractions lined a space designed to look like a main avenue!

The photo spots were also incredibly popular

Right at the entrance, Sanrio characters were there to welcome visitors!

Fortunately, the impact of the typhoon was kept to a minimum — Fortunately, the typhoon had a minimal impact

Since we covered the event on a Sunday, tons of Sanrio fans packed the venue. The air conditioning was working well, keeping the space comfortable, which was a huge plus.

Decorations themed after signboards were on display everywhere. Naturally, attendees brought along their own plushies and acrylic stands, making it the perfect environment for their fandom activities.

There were also plenty of attractions for attendees to enjoy, including claw machines from SEGA FAVE CORPORATION and BANDAI SPIRITS CO., LTD., as well as Konami Arcade Games Co., Ltd.'s pop'n music High☆Cheers!! Each of them featured special Sanrio collaborations.

The virtual theme park that you can visit 24/7, Virtual Sanrio Puroland, made a special appearance! Visitors were also able to experience VR and MR content.

The results are in! 🏆 Congrats to our winners of the 2026 #SanrioCharacterRanking contest 💖 👑 Full results here: https://t.co/YSqRKkGZQ1 pic.twitter.com/Ssym0xawbt

— Sanrio (@sanrio) June 28, 2026