Exhibiting at Tokyo Game Show 2026 (TGS 2026), held at Makuhari Messe from Thursday, September 17 to Monday, September 21, 2026, SEGA Corporation announced details regarding exhibition content and visitor bonuses for the SEGA / ATLUS booth.
Boasting its largest exhibition scale to date, the showcase will feature a dynamic lineup of attractions, including advance hands-on demos of upcoming titles, immersive stage programs celebrating each game's universe, and the distribution of exclusive items.
TGS 2026 SEGA / ATLUS Booth Details Revealed! Unprecedented Scale Featuring Hands-On Demos and Limited Giveaways
「東京ゲームショウ2026」セガ／アトラスブースは過去最大規模！
出展情報や配布物に加え、物販コーナーの情報を公開いたしました！
物販コーナーでは様々な新グッズが登場するほか、お買い上げ金額に応じてフレークシールなどがもらえるプレゼントキャンペーンを実施予定です。… pic.twitter.com/2O9tl9N0Oz— セガ公式アカウント🦔 (@SEGA_OFFICIAL) September 4, 2026
At the SEGA / ATLUS booth, visitors can look forward to hands-on gameplay of new releases and dynamic stage programs, alongside diverse interactive activities immersing attendees in each title's distinct universe.
Furthermore, attendees visiting the booth and trying out playable demos will receive deluxe exclusive items tailored to each featured franchise.
SEGA / ATLUS Booth Activity Highlights
Key activities immersing attendees in each title's universe—including hands-on gameplay demos and video screenings—are as follows:
STRANGER THAN HEAVEN
- STRANGER THAN HEAVEN Theater
- STRANGER THAN HEAVEN Walk-Through Museum
Persona 4 Revival
- Real Persona Summoning Photo Experience
- Teddie Cosplay Photo Spot
Total War: Warhammer 40,000
- Hammer Challenge
Crazy Taxi: World Tour
- Devorada Yellow Jack Photo Spot
- Arcade-Style Steering Wheel Cabinet Special Exhibition & Playable Demo
Sonic Racing: CrossWorlds
- Gameplay Experience on Vertical Monitors
Metaphor: ReFantazio
- Interactive Game Experience: Trial of the Blade
Exhibition Formats & Giveaway List
Alongside hands-on playable demos and video showcases of upcoming titles, a wide variety of exclusive giveaways will be distributed to players and booth visitors.
Details on exhibition formats and giveaway items are as follows:
STRANGER THAN HEAVEN
- Exhibition Format: Playable Demo, Interactive Experience
- Giveaways: STRANGER THAN HEAVEN exclusive paper fan, STRANGER THAN HEAVEN exclusive analog stick covers, STRANGER THAN HEAVEN exclusive lanyard
Persona 4 Revival
- Exhibition Format: Playable Demo, Interactive Experience
- Giveaways: P4R and Metaphor oversized tote bag, P4R "Become the Protagonist" paper glasses, P4R plastic bottle holder & special design ATLUS water, P4R and Metaphor exclusive sticker set
Total War: Warhammer 40,000
- Exhibition Format: Playable Demo, Interactive Experience
- Giveaways: Total War: Warhammer 40,000 acrylic dog tag keychain, Total War: Warhammer 40,000 tenugui hand towel, Total War: Warhammer 40,000 T-shirt, Total War: Warhammer 40,000 stickers, and other prizes
Crazy Taxi: World Tour
- Exhibition Format: Playable Demo, Interactive Experience
- Giveaways: Crazy Taxi: World Tour taxi lamp sun visor, Crazy Taxi series logo sticker, Crazy Taxi: World Tour Devorada Yellow Jack sticker, Crazy Taxi: World Tour Crazy Money notepad
Sonic Racing: CrossWorlds
- Exhibition Format: Playable Demo
- Giveaways: Sonic Racing: CrossWorlds Season 2 "Evangelion" collaboration poster, Sonic Racing: CrossWorlds Season 2 "Godzilla" collaboration poster
Metaphor: ReFantazio
- Exhibition Format: Interactive Experience
- Giveaways: Metaphor fantasy novel-style booklet with postcard, Metaphor Homo Tenta "teeth" handkerchief
Two Point Hospital: Heartfelt Collection
- Exhibition Format: Video Showcase
- Giveaways: Two Point Hospital: Heartfelt Collection A4 clear file folder
SONIC PICO PARK
- Exhibition Format: Playable Demo
- Giveaways: SONIC PICO PARK exclusive paper fan (8 designs in total)
Demon's Night Fever!, Dave the Diver: Complete Edition, Qliphah in Providence's Shadow, and Absolum
- Exhibition Format: Playable Demo
- Giveaways: Leaflet
EA SPORTS FC 27
- Exhibition Format: Playable Demo
- Giveaways: EA SPORTS FC 27 paper fan, EA SPORTS FC 27 sticker
Clair Obscur: Expedition 33
- Exhibition Format: Video Showcase
Stellar Blade: Complete Edition
- Exhibition Format: Playable Demo
- Giveaways: Stellar Blade A4 clear file folder
Stupid Never Dies
- Exhibition Format: Video Showcase
- Giveaways: Stupid Never Dies oversized paper fan
Farming Simulator 25: Beans & Alpacas Expansion
- Exhibition Format: Playable Demo
LOLLIPOP CHAINSAW NEW PROJECT (Tentative Title)
- Exhibition Format: Playable Demo
- Giveaways: Lollipop Chainsaw logo sticker, Lollipop Chainsaw keychain
Kalanoro
- Exhibition Format: Playable Demo
- Giveaways: Exclusive sticker
CONTROL Resonant
- Exhibition Format: Playable Demo
- Giveaways: CONTROL Resonant T-shirt, CONTROL Resonant tote bag
LEGO Batman: Legacy of the Dark Knight
- Exhibition Format: Playable Demo
- Giveaways: LEGO Minifigure Batman (Retro Video Game)
LEGO Harry Potter Collection
- Exhibition Format: Video Showcase
SEGA / ATLUS Merchandise Corner Sales Information
At the SEGA / ATLUS merchandise corner in Makuhari Messe Hall 11, a rich selection of items will be offered, including new merchandise from STRANGER THAN HEAVEN, Persona 4 Revival, and SONIC PICO PARK.
A selection of featured items scheduled for sale at TGS 2026 includes:
STRANGER THAN HEAVEN Key Visual T-Shirt
PR TIMES- Sizes: M, L, XL, 2XL
- Price: 6,050 yen each (tax included)
SEGA Cooro Like a Dragon Ichiban Kasuga [8] Ver. / Like a Dragon Joon-gi Han / Like a Dragon Tianyou Zhao
![Ichiban Kasuga [8] Ver.](https://i0.wp.com/uploads.saigacdn.com/2026/09/sega-atlus-tgs2026-demo-novelty-announcement-02.jpg)
PR TIMES
- Price: 1,800 yen each (tax included)
P4R Foil-Stamped Acrylic Plate
PR TIMES- Price: 4,950 yen (tax included)
P4R Apron (Junes)
PR TIMES- Price: 4,400 yen (tax included)
Sonic the Hedgehog Messenger Bag -GOTTA GO FAST!-
PR TIMES- Price: 8,000 yen (tax included)
SONIC PICO PARK Embroidered T-Shirt: Sonic / Shadow
PR TIMES
- Sizes: M, L, XL
- Price: 4,840 yen each (tax included)
SEGA / ATLUS Merchandise Booth Gift Campaign
PR TIMES
At the TGS 2026 merchandise corner, visitors who purchase 5,000 yen (tax included) or more of products will receive exclusive flake stickers, while those spending 8,000 yen (tax included) or more will receive an exclusive shopping bag, both available on a first-come, first-served basis.
If you're attending TGS 2026, be sure to stop by the SEGA / ATLUS booth and merchandise corner.
Because upcoming announcements and detailed stage schedules will be released continuously on the official website, keep an eye on the SEGA / ATLUS TGS 2026 Special Website!
