Established in 2023 with the philosophy of "by Gen Z, for Gen Z," the esports and entertainment team, MOZE, founded its Apex Legends Division on Tuesday, January 9, 2024, aiming for long-term growth.
Along with this, they announced two new business ventures: a new purchasing platform expansion and a data science-based player development system.
Aiming for the World Championship! MOZE Establishes New Apex Legends Division
PR TIMESPro esports team, MOZE, led by CEO Kaira Ito (@Kaira_Ito), has established a new Apex Legends Division starting January 2024! This addition joins their existing VALORANT Division, FORTNITE Division, and Super Smash Bros.
Division, aiming to enter new titles and establish a strong presence in the competitive esports scene.
For the Apex Legends Division, the team signed the members of YOKOYARI, who advanced through the ALGS PQ in 1st place.
They will enter the Pro League starting Sunday, January 21, 2024, with their sights set on the world championship.
Apex Legends Division Members
wayachang (@wayachang)
- ALGS: 2023 Preseason Qualifier #2 - APAC North 1st
- ESCL x e-elements CUP #1 - Group 2 2nd
- ALGS: 2023 Split 2 Pro League Qualifiers - APAC North 4th
- ALGS: Split 1 Challenger Circuit #1 - APAC North 5th
Tico (@ticod11)
- ALGS: Split 1 Challenger Circuit #3 - APAC North 3rd
- ALGS: Split 2 Challenger Circuit #1 - APAC North 2nd
- FFL - Global Challenge #2 - Qualifiers 2nd (Qualified for the World Championship)
- GALLERIA IGL MASTERS 2nd (Invitational Showmatch)
- ALGS: 2022 Preseason Qualifier #4 - APAC North 1st
- ALGS: 2023 Preseason Qualifier #2 - APAC North 1st
Datch (@Datch72)
- Apex Legends Global Series/2023/Split 2/Challenger Circuit 4/APAC North 5th
- Overall Individual Kill Ranking 1st
- Apex Legends Global Series 2023: Preseason Qualifiers - APAC North #1
- Overall Individual Kill Ranking 1st
- Past Ranked Achievements: Highest World 36th / Japan 1st
Analyst: Mumei Yumei (@mumeiv00)
- ALGS: Preseason Qualifier #3 - APAC North 3rd
- ALGS: 2022 Split 1 Challenger Circuit #2 - APAC North 2nd
- ALGS: 2022 Split 1 Challenger Circuit #4 - APAC North 1st
- ALGS: 2023 Preseason Qualifier #1 - APAC North 3rd
- ALGS: 2023 Preseason Qualifier #2 - APAC North 1st
Launching Two New Business Ventures
In addition to managing an esports team, MOZE also distributes content featuring extreme sports, singer-songwriters, and more.
Operating under the concept of "content by Gen Z, for Gen Z," the team has announced that it will now roll out two new major business ventures.
1.Development of a New Purchasing Platform Utilizing the Fan Community
Focusing on Gen Z's characteristic as digital natives—specifically "the blurred lines between the real and virtual worlds"—MOZE will build a platform where "reward points" hold a value equivalent to "real-world currency." Fan activities, such as watching player or streamer broadcasts, posting supportive messages on social media, or purchasing items, will convert into points.
Fans can then use these points to purchase exclusive products and content sold within the community! Additionally, the platform will introduce exclusive events like metaverse meet-and-greets for community members, creating a continuous purchasing cycle.
2.Establishment of a Data Science-Based Player Development System through AI Integration
When developing esports tactics, MOZE will use AI deep learning technology to extract data on "movement trends of strong teams" based on each team's movements displayed on the map.
By having players learn "high-win-rate movements and positioning" for various scenarios through data, they will be able to construct highly effective tactics.
MOZE plans to digitize data for both "macro maps" and "micro maps," intending to turn tactical theories backed by numerical evidence into educational materials to foster players who can consistently maintain high win rates.
The team plans to implement this system for Apex Legends and VALORANT.
Technical Cooperation
PR TIMESKaiRA (Kyoto University Artificial Intelligence Research Association) is a club founded in 2017 by students interested in computer science, machine learning, and deep learning.
It is a highly-watched organization, with its members achieving the impressive feat of winning gold medals in Kaggle, a global AI competition.
"By converting the thinking of 'Gen Z' into data from various perspectives, we will visualize a new economic cycle and transform it into information that is effective for corporate strategy."
(Translated from Japanese)PR TIMES
Keep an eye on MOZE's elite Apex Legends Division! For more details, please visit the MOZE Official Website.
To the world
MOZE APEX LEGENDS Begins.#LETSGOMOZE? pic.twitter.com/4EScLNA0TJ
— MOZE (@MOZEFAMILY) January 9, 2024
