Sanrio has announced that it will release " Sanrio Kawaii Me Live!", the first smartphone title under its "Sanrio Games" brand, in 2027.
Recruitment for participants in the closed beta test has begun.
"Sanrio Kawaii Me Live!" Set for Release in 2027!
"Sanrio Kawaii Me Live!" is a rhythm game where players can enjoy songs featuring their favorite Sanrio characters.
As the first smartphone title from "Sanrio Games , " it is scheduled for release both domestically and internationally in 2027.
🎀サンリオゲームズから
ダンス&リズムゲームが新登場!
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「Sanrio Kawaii Me Live!」(サンリオカワイイミライブ!)では
サンリオの人気楽曲をリズムゲームで遊べちゃう!ライブ演出を楽しめる「パフォーマンスモード」と… pic.twitter.com/Dt0znVIRZA
— Sanrio Kawaii Me Live!【公式】 (@SanrioKML_JP) June 28, 2026
The game features two modes: “Performance Mode,” where you can easily enjoy the characters’ “super KAWAII” dances with simple controls, and “Technical Mode,” a serious challenge where you can take on difficult songs.
You can choose whichever mode suits your playstyle.
🎀あなただけのKawaiiがつくれる!
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「Sanrio Kawaii Me Live!」では、
サンリオキャラクターズの着せ替えが楽しめるよ👗✨お気に入りのコーデに着替えたら、
ステージも自分好みにカスタマイズ🌈💕組み合わせはあなた次第🎶… pic.twitter.com/NnX7mG1YxU
— Sanrio Kawaii Me Live!【公式】 (@SanrioKML_JP) June 28, 2026
You can also enjoy dressing up the characters in different outfits and customizing the stages.
Features popular songs such as "Pudding and Muffin’s Pom Pom Beat☆"
💿️収録楽曲公開!
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あの曲も、この曲も…!?🎵💖
「Sanrio Kawaii Me Live!」で遊べる収録楽曲の一部を発表🎉大好きな楽曲で、サンリオキャラクターズとのライブを楽しもう🎤🪩#カワミラ #サンリオゲームズ pic.twitter.com/vbJEz3EaQn
— Sanrio Kawaii Me Live!【公式】 (@SanrioKML_JP) June 28, 2026
Ahead of the release, a selection of the included songs has been revealed.
The game includes a remixed version of “KAWAII FESTIVAL” from Sanrio Puroland’s popular “Miracle Gift Parade,” Kuromi’s hit song “Greedy Greedy,” and “Pudding and Muffin’s Pom Pom Beat☆,” which has amassed a total of 28 million views on YouTube and TikTok," which has amassed a total of 28 million views on YouTube and TikTok.
- KAWAII FESTIVAL (Game Remix)
- Welcome to this World of Dream (Game Remix)
- Manmaru Light (Game Remix)
- Greedy Greedy
- Pudding and Muffin’s Pom Pom Beat☆
- Mero Mero ♡ My Melody
- Romantic Banana Parfait
We plan to continue releasing song information on the "Sanrio Kawaii Me Live!" official website and official X account ( @SanrioKML_JP ) as it becomes available.
Recruitment for Closed Beta Test Participants Begins
📣クローズドβテスト参加者募集開始!
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2027年リリース予定の「Sanrio Kawaii Me Live!」を
ひと足先に遊べる先行体験の実施が決定🎵✨本日より応募受付スタート📱💖
ぜひ参加して、みんなの感想聞かせてね♪
たくさんのご応募待ってます🌈… pic.twitter.com/hRJpCvKZOD— Sanrio Kawaii Me Live!【公式】 (@SanrioKML_JP) June 28, 2026
A closed beta test, offering an early look at "Sanrio Kawaii Me Live!", will be held exclusively in Japan.
Based on feedback and opinions from test participants, the developers plan to make adjustments to ensure the game becomes an even more appealing title.
- Application Period: Sunday, June 28, 2026, at 1:00 PM – Tuesday, July 7, 2026, at 11:59 PM
- Test Period: Wednesday, July 15, 2026, at 1:00 PM – Tuesday, July 21, 2026, at 11:59 PM
For more details about the game, please visit the official "Sanrio Kawaii Me Live!" website.
💌みなさんはじめまして!
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「Sanrio Kawaii Me Live!」(サンリオカワイイミライブ!)公式アカウントが新たに始動✨イベントのお知らせや最新情報など
これからたくさんお届けしていくよ🎀さらに、公式サイトもオープン🎉
みんなチェックしてみてね🎶… pic.twitter.com/K6vo7nJSni— Sanrio Kawaii Me Live!【公式】 (@SanrioKML_JP) June 28, 2026