"Sanrio Party Land" launches on Nintendo Switch 2 and Nintendo Switch on October 29! Enjoy lively mini-games with over 145 Sanrio characters.

On Thursday, October 29, 2026, Sanrio Co., Ltd. released the Nintendo Switch 2/Nintendo Switch game " Sanrio Party Land."
You can create your own avatar and play over 45 different mini-games alongside Sanrio characters.

"Sanrio Party Land" is now available! Have a blast with over 145 characters in party games!

From Sanrio Games—Sanrio’s first in-house game brand —"Sanrio Party Land," where you can play with lots of Sanrio characters, is finally here!
Both physical and digital versions are now available forthe Nintendo Switch 2 and Nintendo Switch.

Packed with the magic of the Sanrio universe, this game lets you create your own avatar and head to “Party Land”—a town where Hello Kitty, Cinnamoroll, and others await!
Enjoy a wealth of features, including over 45 different mini-games, a board game, sticker collecting, and dress-up modes.

There are over 145 characters to meet!

Over 145 characters appear all over “Party Land”!
Some are working in shops, while others are wandering freely around town…
Keep an eye out for these adorable Sanrio characters as you encounter them in all sorts of situations.

Create your very own avatar and head to “Party Land”!

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Once you start the game, choose your favorite parts to create your own original avatar.
Then, pick a partner from among 16 Sanrio characters and head to “Party Land,” a town where you can play with the characters!

When you arrive, the character you chose as your partner will be there to greet you.
Enjoy everything Party Land has to offer, including mini-games, board games, exploration, and shopping.

"Game Park"—where everyone can play together

At the “Game Park” inside Party Land, you can play a variety of mini-games and board games!

Over 45 types of mini-games

The collection includes over 45 mini-games themed around Sanrio characters.
Whether you’re a seasoned gamer or a first-timer, everyone—from adults to kids—can work together and have fun.

3 types of board games

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In addition to the mini-games, you can also play three different board games!
As you move around the board, help the characters and work together to collect the necessary items to achieve your goals.
While waiting for your turn on the board game, you can also play “mini-games.”

There’s also a “Shopping Mall” where you can enjoy fashion

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You can go shopping with your Sanrio character partner at the “Shopping Mall,” which is lined with lots of stores.
You can get outfit items for your avatar and tools that will help you on your adventures!

"Sky Farm," where you can relax

"Sky Farm," which you reach by riding a cloud
Enjoy a slow-paced lifestyle by growing vegetables and fruits or relaxing while fishing.
Rumor has it there’s a secret cave deep inside…?

Collect them in the "Sticker Book"!

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Talk to the characters you meet all over town to get stickers!
Why not fill up your "Sticker Album" with your favorite characters?

"Creative Lab": Have Fun with Your Imagination!

In the “Creative Lab,” you can draw pictures, create melodies, and play match-3 puzzles!

KIRIMI-chan.'s Poster Workshop

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This is a workshop where you can make posters using stamps.
By experimenting with different stamp types, colors, and tools, you can create all kinds of pictures.

SHOW BY ROCK!! Melody Cake

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The cake decorations form a melody!
Why not try creating beautiful music while decorating this cute cake?

Buddy Eddy’s Lab Puzzle

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Rotate the puzzle pieces to connect three or more of the same color and clear the grid.
Drop the large capsule containing the invention all the way to the bottom to clear the game!

"Photo Studio" for taking commemorative photos

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In the “Photo Studio,” you can take commemorative photos within the mini-game world.
Strike a pose with your partner or friends and take photos however you like.

Comes with a "Hello Kitty Mini Mascot Holder"! Limited-quantity bonus for the physical edition

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The boxed version of this game comes with a limited-quantity Hello Kitty Mini Mascot Holder.
The mascot holder features an original design in neon colors inspired by the game’s world.

Early purchasers of the download version will receive "Avatar T-shirts featuring over 80 characters to choose from"

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The digital version also comes with an early purchase bonus!
It includes downloadable content for an “original T-shirt” that your in-game avatar can wear.

• Early Purchase Period: Through Thursday, January 28, 2027, at 11:59 PM

Choose from over 80 Sanrio character T-shirts.
Why not dress up as your favorite character?

Get the launch commemorative outfit with a free update

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Download the currently available update (Ver. 1.0.1) to get the " Jinbei-style" outfits for "My Melody," "Hangyodon," and "Choco Cat" (3 types in total)!
Don’t miss out on this either.

"Sanrio Party Land" lets everyone—from kids to adults—play together with their favorite Sanrio characters!
You can purchase the game from the "Sanrio Party Land" official website’s product information page!
Check the official Sanrio Games X account ( @SanrioGames_JP ) for the latest updates!