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Sonic 35th Anniversary Exhibition “SONIC the Exhibition -ACROSS GENERATIONS-” to Be Held! Starting October 9 at Ikebukuro PARCO

Sonic 35th Anniversary Exhibition “SONIC the Exhibition -ACROSS GENERATIONS-” to Be Held! Starting October 9 at Ikebukuro PARCO
Event

An exhibition celebrating the 35th anniversary of Sega's iconic character Sonic, SONIC the Exhibition -ACROSS GENERATIONS-, will be held!
It will take place at PARCO FACTORY on the 7th floor of the Ikebukuro PARCO Main Building from Friday, October 9 to Sunday, November 1, 2026.

Sonic 35th Anniversary SONIC the Exhibition -ACROSS GENERATIONS- to Be Held!

SONIC the Exhibition -ACROSS GENERATIONS- will be held at Ikebukuro PARCO from Friday, October 9 to Sunday, November 1, 2026!
It reinterprets the world that Sonic has dashed through over 35 years from diverse perspectives, including games, characters, design, music, and art.

The venue will feature archival exhibits looking back at the history of the game series, behind-the-scenes development stories, concept materials from character and game production, audio tracks, and music.
The content allows visitors to experience the appeal of Sonic anew.
Some of the exhibited materials will be revealed for the first time at this exhibition, so don't miss this valuable opportunity!

Comments Released from Sonic Producer Takashi Iizuka and Others


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Comment from Sonic Series General Producer Takashi Iizuka

I am truly delighted to be able to hold such an exhibition at the milestone of Sonic's 35th anniversary.
The content is designed to let long-time fans who have supported us for years, as well as those who have recently discovered Sonic, fully experience its history.
We are also exhibiting wonderful artworks created with the cooperation of many people and those who have supported Sonic over the years, so we would be thrilled if you could stop by when you are in the area.

(Translated from Japanese)
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Comment from Sonic Creative Director Kazuyuki Hoshino

I am very pleased to be able to host this exhibition welcoming so many artists.
A lot of delightful works have gathered here, allowing visitors to enjoy the charms Sonic has shown over the past 35 years from various angles!
Will you find your favorite Sonic?

(Translated from Japanese)
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16 Artists Including Yusuke Nakamura Exhibit Artworks Depicting Sonic!

Curated by creative studio R11R Inc., 16 artists with a deep connection to Sonic have created and exhibited new art pieces featuring past Sonic designs as motifs.
Unique depictions of Sonic are illustrated across four themes: 1990s, 2000s, 2010s, and NEXT RUN.

The participating artists are as follows:

Yusuke Nakamura: Speed of Sound of the 90s

Yusuke Nakamura: Speed of Sound of the 90sPR TIMES

TSCR: Stardust Speedway Bad Future

TSCR: Stardust Speedway Bad FuturePR TIMES

Ryosuke Takeuchi: Sonic Colors in IKEBUKURO

Ryosuke Takeuchi: Sonic Colors in IKEBUKUROPR TIMES

tomowaka: PLAY BACK

tomowaka: PLAY BACK
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move nao: SONIC - NEXT RUN

move nao: SONIC - NEXT RUNPR TIMES

Select artworks are scheduled to be available for purchase.

Exhibition-Exclusive Items and 35th Anniversary Items on Sale!

Clear File Folder
Clear File Folder
Trading Tin Badges
Trading Tin Badges


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To commemorate the exhibition, exclusive items and select official Sega merchandise will be sold.
Items unique to the exhibition will be featured, including merchandise inspired by the event's key visual and goods incorporating the worldviews and designs created by the participating artists.

Arita Ware Infinite Blue
Arita Ware Infinite Blue
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Additionally, the Sonic the Hedgehog Arita ware porcelain figure, Infinite Blue, from the global porcelain brand YOYOYO will be sold at the venue on a first-come, first-served basis for only five pieces!

Grab these limited-edition items and celebrate the 35th anniversary in grand style!

Meet Sonic! Special Greeting Events to Be Held

SonicPR TIMES

A meet-and-greet event with Sonic will take place at the venue.

  • Dates: Saturday, October 17, Sunday, October 18, Saturday, October 24, and Sunday, October 25, 2026

Further details will be announced at a later date.
Follow the official Sonic the Hedgehog X account (@SonicOfficialJP) to stay updated on the latest news.

Stickers Given Away as Admission and PARCO Members Bonuses!

Admission Bonus
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Visitors will receive a random sticker featuring carefully selected rare art from popular titles across the Sonic series, limited to one per person.

PARCO Members Bonus
PARCO Members Bonus
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Additionally, visitors can receive a sticker featuring the exhibition's exclusive key visual as a PARCO Members Bonus from PARCO's membership service.

How to Claim

  • 1. Download the official PARCO app, POCKET PARCO
  • 2. Register Ikebukuro PARCO as a favorite store in the app
  • 3. Register for PARCO Members

Downloading the app and registering for PARCO Members on the day of your visit is also eligible.
Supplies are limited, so don't miss out!

Social Media Campaign to Win an Exhibition Visual Poster!

Visual Poster Concept (B1 Size Vertical)
Visual Poster Concept (B1 Size Vertical)
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By following either the official Ikebukuro PARCO Instagram (@parco_ikebukuro_official) or official X account (@parco_ikebukuro) and leaving a comment, five lucky winners chosen by lottery will receive a signed poster (B1 size) by Kazuyuki Hoshino (@KazuyukiHoshino).

  • Campaign Period: Friday, October 9 to Sunday, November 1, 2026 at 11:59 PM

To reduce crowding, timed-entry advance tickets will be sold by lottery for the period from Friday, October 9 to Sunday, October 11, 2026.
Applications can be submitted via eplus until Sunday, October 4, 2026 at 11:59 PM.

For more details, please check the SONIC the Exhibition -ACROSS GENERATIONS- special page.

Exhibition Overview
Title SONIC the Exhibition -ACROSS GENERATIONS-
Event Period Friday, October 9 to Sunday, November 1, 2026
Venue PARCO FACTORY (Ikebukuro PARCO Main Building 7F)
Operating Hours 11:00 AM – 9:00 PM (Last admission at 8:30 PM; closes at 6:00 PM on the final day)
Admission 1,500 JPY (tax incl.) includes Admission Bonus + PARCO Members Bonus; free for elementary school students and younger
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