Pro Esports Team, VARREL, Signs Sponsorship Agreement With BIC CAMERA! Contributing to Further Growth of the Esports Market

Professional esports team, VARREL, operated by CELLORB, has announced that it has signed a sponsorship agreement with BIC CAMERA.
The team stated that it will contribute to creating new experiential value and further developing the esports market.

VARREL Signs Sponsorship Agreement with BIC CAMERA!

【スポンサーシップ契約締結のお知らせ】

この度、VARRELは「ビックカメラ」とスポンサー契約を締結いたしました。

本契約により、VARRELはビックカメラのサポートのもと、国内外の競技大会への挑戦をはじめ、配信やイベント、ファンとの交流施策など幅広い活動を展開してまいります。… pic.twitter.com/FpbOjRSuCD

— VARREL (@_VARREL) July 20, 2026

Professional esports team, VARREL, has announced that it has signed a sponsorship agreement with BIC CAMERA.
Through this new sponsorship agreement, and with the support of BIC CAMERA, VARREL will expand a wide range of activities, including competing in domestic and international tournaments, streaming, events, and fan engagement initiatives.
The team notes that it will partner with BIC CAMERA to share the appeal of esports with an even wider audience, while contributing to the creation of new experiential value and the further growth of the esports market.

For more details, please check the official VARREL website.

BIC CAMERA Inc. Comments

Esports holds immense potential not only as a competitive sport, but also as a way to connect people and create a new entertainment culture.
Based on our corporate philosophy of being a "customer-pleasing business," BIC CAMERA is proud to support VARREL's endeavors and is committed to delivering excitement and joy to many customers through esports.
Moving forward, we will continue to contribute to the development of society through the creation of new value.

(Translated from Japanese)

CELLORB Representative Director Koh Sakuma Comments

We are deeply honored to welcome BIC CAMERA as a sponsor for VARREL.
BIC CAMERA is a company that has supported Japanese gaming culture for many years by delivering a wide range of devices and technologies to everyday consumers.
That dedication resonates deeply with CELLORB's core mission: "Connect the World through Play."
Together with BIC CAMERA, as "ALL VARREL," we will continue to deliver the passion and excitement of esports to countless fans and strive for the sustainable growth of esports culture.

(Translated from Japanese)