Professional esports team "VARREL" has signed a sponsorship agreement with "Bic Camera"! The company will provide full support for the team's participation in domestic and international tournaments.

" VARREL," a professional esports team operated by CELLORB Co., Ltd., announced that it has signed a sponsorship agreement with Bic Camera.
The team stated that it aims to contribute to the creation of new experiential value and the further development of the esports market.

VARREL Signs Sponsorship Agreement with "Bic Camera"!

The professional esports team “VARREL” has announced that it has signed a sponsorship agreementwith Bic Camera.
Through this sponsorship agreement, VARREL will, with Bic Camera’s support, engage in a wide range of activities, including competing in domestic and international tournaments, live streaming, hosting events, and interacting with fans.
In collaboration with Bic Camera, the team aims to promote the appeal of esports to an even wider audience, while also contributing to the creation of new experiential value and the further development of the esports market.

Please visit the official VARREL website for details.

Comment from Bic Camera Co., Ltd.

Esports holds great potential not only as a competitive sport but also as a means to connect people and create a new entertainment culture.
Guided by our philosophy of “delighting our customers,” Bic Camera will support VARREL’s endeavors and strive to deliver excitement and enjoyment to many customers through esports.
We will continue to contribute to the development of society by creating new value.

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Comment from Mr. Hitoshi Sakuma, Representative Director of CELLORB Co., Ltd.

We are deeply honored that Bic Camera has agreed to join us as a sponsor of VARREL.
Bic Camera is a company that has long delivered various devices and technologies to consumers and supported Japan’s gaming culture.
This commitment deeply resonates with CELLORB’s mission: “Connect the World through Play.”
Together with Bic Camera, as ALL VARREL, we aim to bring the excitement and thrill of esports to as many people as possible and work toward the sustainable development of esports culture.

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